The Yahoo! Publisher Network helped application network W3i increase revenues by monetizing search ads through the Yahoo! Toolbar.

When Chrysler wanted to promote the complete redesign of the Dodge Ram truck, it looked to Yahoo! to provide the scale and scope to achieve results that were as big and burly as the truck itself.

Nestlé wanted to connect with its Butterfinger candy bar customers and its comedic heritage online, but it didn’t rely on traditional digital advertising to do it. Instead, it worked with Yahoo! to build a home online for its customers: a video network where they could watch funny videos.

Norton’s marketing team developed a strategy to target technically proficient, early adopters. By informing them of the prowess of Norton’s enhancements and industry awards, these groups could influence and make recommendations to their friends and families. The March Madness college basketball tournament, with its largely male and tech-savvy audience, was the perfect event for the campaign. Norton worked with Yahoo! to serve as the exclusive sponsor of Yahoo!’s March Madness mobile experience, including targeted media on Yahoo!’s mobile homepage and on Yahoo! Sports.

Within the next year, the statement “streaming video is a growing trend” will become obsolete. That’s because online video has become a pervasive part of our everyday lives, with nearly 80% saturation in the marketplace and well over 12.5 billion streams per month (comScore Video Metrix, March 2009). This voracity of video consumers will only continue to grow, as content owners further digitize their content libraries and publishers better monetize this trend.

Search ads are a proven winner, but how can a company inject them with more life, color, and sound to improve user experience and click-through rates? Hewlett-Packard’s Personal Systems Group found the solution to that challenge—and remarkable increases in ad performance—in Yahoo!’s Rich Ads in Search feature.

Recognizing the scale of green audiences today requires a different approach to advertising that drives greater relevance. The green audience has gone mainstream, reaching more consumers and growing increasingly fragmented, requiring a segmented approach to motivate them to action. This summary highlights four unique green segments, motivations by product category and optimal locations for finding them as they look for further green information.

Gone is the day when you could count on consumers living in the neighborhoods around your dealership for sales. These days, consumers go to great lengths to research and find their ideal dealership. This part of the study examines the process and resources automotive shoppers use to help them decide which dealerships to interact with.

This portion of the study takes a closer look at car shopping from the consumers’ perspective. It examines the new buying influences that impact how consumers shop and pre-select dealerships, why they switch brands, the rising influence of online dealership reviews and the value of transparency in interactions with dealership sales staff.

“Poli-fluentials” are the most active American adults in politics—they are the likeliest to volunteer, donate, promote candidates and join causes through both online and word-of-mouth advocacy. This study provides a deeper understanding of poli-fluentials and shows candidates and advocacy groups where to find them, how to get their attention and how to take advantage of their unique characteristics.

Movies have been a cornerstone of American life for some time; that’s not going to change. What has changed is the ways in which moviegoers engage with movies through other media, before and after they are released in theaters. This study was undertaken to increase our understanding of when and where searchers begin looking for information on movies, how search behavior changes throughout the movie release cycle, the impact search has on movie theater attendance and the demographic and psychographic profile of moviegoers who use online search.

How has the Internet impacted the way consumers shop and how much they spend, both online and in-store? This study explores the impact of search marketing and display advertising on online and in-store sales across major retailer segments.

When it comes to forging relationships with financial consumers online, generating brand awareness simply isn’t enough. People investigating financial products and services online need to be engaged at a deeper level in order to embark on a new financial relationship and, eventually, to convert. Often, search is the starting point for deeper consumer engagement. To better understand how different levels of online engagement impact conversions, Yahoo! commissioned Compete Inc. to survey people shopping online at leading financial services sites.

We live in a world where consumers are deeply engaged when it comes to their health. As consumers search online to educate themselves about disease states, cures, drug information and support, there’s one common truth: they trust discussions with other consumers when it comes to information on their health. This presents both a challenge and an opportunity for pharmaceutical companies to gain consumer trust and loyalty, especially in this age of multimedia. Industry experts, Jack Barrette and Bonnie Becker, explore this topic in an article written for Yahoo!