Right Media (www.rightmedia.com), a Yahoo! company and creator of the Right Media Exchange, has appointed Frederic Lutt as an Account Manager to the international team based in the company's London office.
Frederic has been employed to help build and maintain profitable relationships with members of the Right Media Exchange across Europe and to help ensure they maximise their return on investment using the Exchange. This includes providing best practice advice and offering guidance on effective campaign management and ideas on how to drive value using Right Media's technology, services and community.
Frederic joins Right Media from the e-commerce marketplace technology and services company, ChannelAdvisor, where he was a Corporate Account Manager specialising in search marketing. Prior to that he worked for Voltimum, the leading information portal for the electrical industry, where he was Portal Content Manager for the UK market.
Denise Colella, Vice-President International at Right Media, said, "Coming from a search environment means Frederic fully understands the world of performance marketing. This is excellent grounding for coming to terms quickly with the Exchange, which is primarily a performance platform. As well as adding to our Account Management team to help serve our growing number of clients, Frederic brings important language skills to support the international nature of our business."