New York, NY - March 12, 2008 - Right Media (www.rightmedia.com), a Yahoo! company and creator of the Right Media Exchange, today announced that it has entered into a long-term, multi-territory agreement with .Fox Networks to power and expand the media giant's ad business. The new agreement furthers the companies' existing relationship, which began two years ago when .Fox Networks, a unit of Fox International Channels, became one of the first international media networks to join the Right Media Exchange.
.Fox Networks, one of the fastest growing networks on the Exchange, will use Right Media's technology platform to manage media buying and selling across its performance ad network. The company is gearing up to expand its worldwide reach, which already includes 15 local offices spanning Latin America, Europe and Asia.
"We're thrilled to grow our relationship with a well-respected partner like .Fox Networks," said Bill Wise, General Manager of Right Media. "They have been an anchor partner in international markets of the Right Media Exchange and, as they grow, they'll bring even more value to the community."
The Right Media platform will serve as .Fox Networks' primary ad server, as well as its gateway to the Right Media Exchange, the industry's largest auction marketplace for buying and selling online inventory. .Fox Networks will also have access to Right Media's managed services and consulting as a part of the deal.
"Expanding a business at this level requires a versatile and powerful infrastructure that will allow us to scale with minimal strain on our resources," stated Hernan Lopez, President and COO of Fox International Channels. "Right Media's platform, accompanied by access to massive supply and demand in the Exchange, is the clear choice."
About Right Media
Since Right Media launched digital advertising's first exchange platform in the spring of 2005, adoption of ad exchanges, both from a participation and development standpoint, has been enthusiastic. The Right Media Exchange has made the concepts of a fair, open, standardized marketplace, and the efficiency and profitability that result for all buyers/sellers, fundamental in our industry.
Today, over 145 Exchange members, and the 30,000+ buyers and sellers they bring with them, trade over five billion impressions a day on the Exchange. While it started as, and continues to be, the most sensible solution for monetizing and buying non-premium inventory, that's only a fraction of the picture. RMX membership gives you the means to manage your ad business holisticall—-from full ad serving and auto-optimization, to business development, to business expansion.
Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Hong Kong, Hamburg, Eugene, San Francisco and Tallahassee.
About .Fox Networks
.Fox Networks is the online advertising division of Fox International Channels. With offices in 15 countries in Europe, Asia and Latin America, .Fox Networks operates branding, performance and online video ad networks, SEM, SEO and related businesses, which collectively reach over 50m users and serve 10bn impressions a month. Fox International Channels is a unit of News Corp (NYSE: NWS, NWS.A).
Media Contacts:
Roger Williams (Right Media)
P +44 (0)20 7131 1420
Kristen Wareham (Yahoo!)
818-437-2499
