DSNR Media Group (DMG) is a results-based online advertising solution provider for the international market. The company focuses on connecting advertisers with their target audiences using its proven experience, methodology and cutting edge technology), while optimizing both advertisers and publishers ROI goals.
The Situation Prior to the Exchange
Prior to joining the Right Media Exchange, DMG mostly operated as in-house media buying department, buying for specific
advertisers and optimizing individual campaigns. Campaign execution and optimization was very manual in nature,
involving management and integration of complex, multi-step processes, which covered measurement, inventory management,
prediction and traffic allocation. Managing campaigns was very time and labour intensive to achieve optimized results
and involved a skilled team of eight across the various stages of a campaign.
Key Business Drive to Joining the Exchange
As a result of such a manual approach, DMG wanted to find a more workable solution and were attracted to Right Media's exchange for two key business reasons.
Firstly, the platform offered a well established infrastructure, providing an automated system for managing and integrating all campaign and media resources, enabling a sophisticated and accurate tracking, analysis and optimization of every online campaign.
Secondly, as a member of the Exchange, DMG could extend campaigns' reach considerably allowing greater opportunities to grow our advertisers and furthermore monetize leftover managed traffic across a larger group of buyers, while the automated optimization helped ensure traffic went to the highest bidder.
Building Our Business on the ExchangeBy adopting the RMX platform, DMG has significantly developed and grown its business. In particular it has been able to:
- Access greater amounts of traffic while remaining within advertiser goals- promising increase in ROI and revenue from our advertisers .
- Monetize a much greater proportion of our publisher traffic, helping drive stronger business relationships with them.
- Automate many of the traditionally manual and complicated processes, allowed: Freeing up more human resource as well as to further develop additional horizontal and vertical layers in our business.
Adopting the Exchange has enabled DMG to become a significant results-based ad network, and expand its digital marketing activities internationally. Today the Group buys and sells media for over 150 clients worldwide across a wide range of sectors, including: Mobile, Shopping, Telecom, Software, Finance, Insurance, Recruitment, Ringtones, Forex, Dating, Casual Gaming, Lotteries, translations etc.
This is significantly different from in the past when they managed only one large advertiser prior to coming onto the platform.
DMG plans to continue to use the Exchange to drive its future growth, particularly focusing on expanding into new geographical territories and market segments.
