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Right Media RSShttp://www.rightmedia.com/rssen-us2007Thu, 20 Sep 2007 19:38:36 GMT20PMX works for LookSmartWithout an efficient solution for managing their non-premium inventory, LookSmart was leaving money on the table. About 20% of their inventory remained unsold after being passed through a daisy chain of three ad networks. By sending unsold impressions to the Right Media Exchange and forcing their chain of networks to compete for every impression in an open marketplace, LookSmart started selling all of their inventory for maximum revenue. <h3>Situation</h3><img src="./images/PMXsituation_LookSmart.jpg" alt="" align="right" />LookSmart used its ad server to allocate non-premium impressions in bulk to a chain of three networks.After the three networks monetized what they could, 20% of Look-Smart’s inventory remained unsold. Much of what they did monetize was undersold because the highest-paying buyer for a given impression couldn’t always access it. <h3>Approach</h3>LookSmart redirected all of their unsold inventory to the Right Media Exchange and trafficked their chain of networks directly into Yield Manager. This allowed all buyers – hundreds of advertisers and networks in the exchange as well as their own network chain – to compete for every impression on a level playing field. They applied proper targeting and frequency caps to the network chain to eliminate the need for defaults. <h3>Result</h3><img src="./images/PMXresult_LookSmart.jpg" alt="" width="450" height="278" align="right" />Auctioning each impression in an open marketplace, LookSmart: <ul><li>found a buyer for every impression, eliminating unsold inventory</li><li>drove up the value of each impression and increased overall eCPM</li><li>started serving the highest-paying deal to each impression, maximizing revenue</li><li>increased the network chain’s eCPM by nearly 400 percent in weeks, with targeting and capping</li></ul><h3>About LookSmart</h3>LookSmart provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. LookSmart's 180+ vertical search sites are where consumers look for what they need, offering essential search results and web tools to find, save and share information. For more information on using the Right Media Exchange to drive more revenue, contact Bennett Zucker, VP/GM, at 212.300.2387 http://www.rightmedia.com/content/pmx-works-for-looksmart/4,606Wed, 06 Sep 2006 12:21:09 GMTThe Online AdsdaqsThe Right Media Exchange is trading more than 2 billion impressions daily. Walrath wanted to keep Right Media under the radar, because the market has resisted the concept. That is, until the advertisers’ coalition led by Julie Roehm of Wal-Mart called for a $50 million test and riled up the industry.http://360techblog.com/2006/05/31/the-online-adsdaqs/Wed, 06 Sep 2006 14:20:43 GMTIs Now The Time for Ad Auctions?The time is — finally — ripe for electronic ad marketplace, whether it’s Madison Avenue’s Adsdaq, Google’s AdWords platform, Adify, Right Media, AdECN or something still to be determined.http://360techblog.com/2006/06/09/is-now-the-time-for-ad-auctions/Wed, 06 Sep 2006 14:39:26 GMTRight Media Launches Online Ad AuctionRight Media offers advertisers the option to bid on non-premium, or commodity ad space, for display or banner ads, said Michael Walrath, chief executive of Right Media.http://news.com.com/Right+Media+launches+online+ad+auction/2100-1024_3-6085131.htmlWed, 06 Sep 2006 16:09:52 GMTRight Media Launches Open Media ExchangeIn the Right Media Exchange, every ad is auctioned in real-time to the highest bidder, and every participant is given equal access to media, thus fostering competition to drive more value for both sides of the transaction. Networks, advertisers, and publishers can all maximize performance, results, and revenue, while technology providers can market and distribute technology solutions to a broad community of users.http://www.adotas.com/2006/06/right-media-launches-open-media-exchange/Wed, 06 Sep 2006 16:17:06 GMTMonday Morning MiscellanyRight Media, which began life as an ad network, is trying to expand its "exchange" — essentially an open marketplace for buying and selling ad inventory. They argue that the Internet needs a more "transparent" platform for buying and selling ad inventory (than what Google and Yahoo! currently offer) and liken their exchange to the emergence of the NYSE. The market wants something like this and, clearly, smaller networks will join.http://gesterling.wordpress.com/2006/06/19/monday-morning-miscellany/Wed, 06 Sep 2006 16:18:05 GMTCompanies to Bid on Ad Space DirectlyIn what seems to be an eBay for ad space, a company called Right Media is starting a service that lets companies bid on advertising space. Rather than contracts setup or advertising being placed via 3rd party agencies, a company would directly bid for particular space on a particular site. Seem strange? To many, it seems fair, especially considering that the majority of online ad agencies primarily use rotating ad space that could provide unfair to some companies.http://www.techspot.com/news/21943-companies-to-bid-on-ad-space-directly.htmlWed, 06 Sep 2006 16:36:31 GMTAd Exchanges Bid to Open the MarketplaceThe Right Media Exchange, an open marketplace for online advertisers and publishers, saw rapid growth in 2005 as monthly transaction volume rose from $3 million last May to its peak at just under $12.5 million in January and around $12 million for March. http://www.dmnews.com/cms/dm-news/ad-serving/37160.htmlWed, 06 Sep 2006 16:43:07 GMTRight Media Exchange LaunchesRight Media has launched the Right Media Exchange, an open media exchange featuring more than 11,000 ad networks, advertisers and publishers.  The company says their open media exchange gives participating marketers equal access to media in an open, fair market and enables competition to drive more value for both sides of every transaction.http://www.imediaconnection.com/news/10104.aspWed, 06 Sep 2006 16:44:10 GMTOnline Ad Exchanges Sprout UpThe Right Media Exchange (RMX) auctions every ad in real-time to the highest bidder. Online ad networks participate in the exchange by putting their publishers' remnant inventory up for sale, and by buying relevant inventory on behalf of their advertisers. Publishers and advertisers don't participate directly in RMX, but are instead represented by ad networks.http://www.clickz.com/news/article.php/3614741Wed, 06 Sep 2006 16:49:17 GMTRMX Direct: Small Pub AdsdaqOn Monday, Right Media opened a private beta test of RMX Direct, an alternative ad exchange for blogs and smaller publishers that sell their inventory through advertising networks such as Burst Media or Tribal Fusion. Twenty publishers are participating in the test phase.  Instead of having to manage relationships with several ad networks, publishers can use a single log-on/interface to auction all their inventory to the seven networks participating.http://360techblog.com/2006/07/20/rmx-direct-small-pub-adsdaq/Wed, 06 Sep 2006 16:52:00 GMTReal Time Ad AuctionsRight Media offers automated real-time online auctioning for ad spaces, bypassing traditional ad agencies and increasing market transparency. According to RM, its platform now includes 11,000 ad networks, advertisers and publishers, trading about two billion impressions daily.http://battellemedia.com/archives/002665.phpWed, 06 Sep 2006 16:52:15 GMTRight Media Releases Media Guard BetaRight Media, home to the Right Media Exchange service, today rolled out the beta of its Media Guard tool. The first in Right Media’s next generation of offerings, Media Guard aims to significantly reduce the growing threat from dangerous applications and software transferred through online ads. Additionally, the system utilizes a detailed manual classification system to monitor creative content.http://www.adotas.com/2006/08/right-media-releases-media-guard-beta/Wed, 06 Sep 2006 16:53:28 GMTRight Media Unveils Virus-Detection FeatureOnline media exchange firm Right Media today will unveil a product that scans ads for viruses or other malware. In a test last month, the product scanned more than 50,000 ads and discovered 17 types of hidden viruses.http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=46453&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=&page_number=0Wed, 06 Sep 2006 16:54:01 GMTRight Media Safeguards Against Harmful AdsMedia Guard protects against viruses, trojans, initiation of Active X and exit pop-ups. Additionally, publishers can select from 160 attributes and classifications to apply to creatives.http://www.imediaconnection.com/news/10724.aspWed, 06 Sep 2006 16:54:33 GMTThe Coming Open Ad MarketSimply put, you put RMX Direct on your blog instead of an ad call to whomever you are currently using to serve ads (adsense, ypn, burst, blogads, federated media, etc) and they call those services for you and act as a broker to determine what ad network is going to give you the biggest CPM for every single page you serve.http://avc.blogs.com/a_vc/2006/08/the_coming_open.htmlWed, 06 Sep 2006 16:57:00 GMTRMX Direct: Alternative Ad Networks Battle for YouNew York based Right Media has launched a beta version of a new advertising system that lets website publishers participate in multiple ad networks and automatically display ads from whichever network will pay the highest price per impression for their ad space in real time bidding. The service, called RMX Direct, also has a filtering system to prevent malware distribution through ads and enforces publisher criteria.http://www.techcrunch.com/2006/08/12/rmx-direct-alternative-ad-networks-battle-for-your-blog/Wed, 06 Sep 2006 16:57:40 GMTOnline Advertising Agency Automatically Auctions Best Paying Ads for YouRMX Direct uses an accessible web based application that makes it as easy as possible for bloggers and other niche content providers to find the best possible advertising for their site, at the best price.http://www.masternewmedia.org/news/2006/08/24/online_advertising_agency_automatically_auctions.htmWed, 06 Sep 2006 16:58:13 GMTRight Media Unveils First Open Media Exchange for Interactive AdvertisingNew York, NY – June 19, 2006 – Right Media today launched the Right Media Exchange – the world’s first open media exchange for the interactive advertising industry.  More than 11,000 ad networks, advertisers and publishers are already interacting through the Right Media Exchange, trading more than two billion impressions daily. Auctioning every ad in real-time to the highest bidder, the Right Media Exchange gives its participants equal access to media in an open, fair market, and enables competition to drive more value for both sides of every transaction.The Right Media Exchange presents a much needed alternative to the closed ad network approach to buying and selling media. The entrenched network model discourages the transparency, competition and community that are needed to accelerate growth for the industry.  “An open marketplace is a better place to do business. Buyers, sellers and service providers of any size connect to each other easily, access more media and trade at fair market value. It creates a new standard for efficiency,” said Michael Walrath, CEO of Right Media. “Right Media’s role is not to dictate how media is bought and sold, but to provide an environment where companies can make better choices, grow their business and add value to the community.”Everyone Wins The open nature of the Right Media Exchange benefits every player in the market. All participants have an equal chance to forge new relationships, access more media, and buy and sell more efficiently: <ul><li>Ad Networks drive better results for their advertisers and publishers. </li><li>Advertisers control performance globally and maximize ROI. </li><li>Publishers allocate each impression to the highest bidder and maximize revenue. </li><li>Technology Providers create, market and distribute technology solutions to a broad community of users through an open platform and set of APIs. </li></ul>“We’ve developed a set of unique services that distinguish our ad network,” said Mike Seiman, CEO, CPX Interactive. “We stay completely focused on innovation and the services we provide to customers. Meanwhile, competition from partners on the exchange tripled our impression volume and doubled our revenue in only six months.” About Right Media Right Media created the world’s first open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 advertisers, ad networks and publishers buying and selling digital media through Yield Manager, the company’s open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently—from simple exchange access, to white label sales programs, to the RM Ad Network. Founded in 2003, the company is privately funded and based in New York. Visit www.rightmedia.com.      http://www.rightmedia.com/content/right-media-unveils-first-open-media-exchange-for-interactive-advertising/5,626Wed, 06 Sep 2006 17:16:38 GMTRight Media Adds Chief Financial Officer John RobertsNew York, NY – July 11, 2006 – Right Media, creator of the world’s first open media exchange for the interactive advertising industry, today announced the addition of John Roberts as chief financial officer. John, will focus on developing strategies to support the company’s rapid growth.  John will report to Right Media CEO Michael Walrath; his appointment rounds out the company’s team of advertising, marketing and technology experts.  “John is a proven financial executive who has led companies through public offerings and financial transactions, but who also has an appetite for innovation,” said Walrath.  “Right Media has a mission to change the interactive advertising industry and we’re growing at an exponential pace.  John will help us manage that growth and reach our goals.” “Right Media has a vision and a strategy that I found attractive,” John added. “Michael and the team are energetic, and that translates into fast-paced customer and product activity.  I am excited to be a part of it and to provide additional leadership and support to our growing business.”Prior to Right Media, John Roberts was CFO at Arbinet (NASDAQ: ARBX) where he was instrumental in taking the company public in 2004.  Arbinet is the largest electronic marketplace for communications trading.   Earlier, John was CFO at Razorfish (NASDAQ: RAZF), a $300 million publicly traded IT consulting firm.  His strategies for client development initiatives and mergers & acquisitions drove vast global expansion for the company.  He began his career at PricewaterhouseCoopers where he was made a partner in the firm.  John graduated from Boston College with a Bachelor of Science degree in Accounting.  He is 39 years old and lives in New Jersey with his wife and three children. About Right Media Right Media created the world’s first open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 advertisers, ad networks and publishers buying and selling digital media through Yield Manager, the company’s open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently—from simple exchange access, to white label sales programs, to the RM Ad Network. Founded in 2003, the company is privately funded and based in New York.     http://www.rightmedia.com/content/right-media-adds-chief-financial-officer-john-roberts/5,627Wed, 06 Sep 2006 17:19:53 GMTRight Media Introduces First Solution To Safeguard Against Viruses And Harmful Applications In Online AdvertisingNew York, NY – August 7, 2006 – Right Media, creator of the Right Media Exchange, has developed the industry’s first comprehensive system to automatically detect harmful applications and inappropriate content in online advertising. Currently in beta release, Media Guard is the first in a series of innovative new solutions from Right Media to significantly reduce the growing threat from dangerous applications and software transferred through online ads. Additionally, the system utilizes a detailed manual classification system to monitor creative content. Media Guard was designed to block advertisements that contain viruses, trojans, initiation of Active X and exit pop-ups. During its initial test phase in July 2006, Media Guard scanned over 50,000 ad creatives 5 million times worldwide and discovered 17 different types of hidden viruses. To add an extra measure of protection and control for publishers, a manual review applies uniform standards to creatives by using over 160 attributes and classifications arranged categorically. “Malicious content delivered through advertising inhibits the liquidity of the market, yet it has been largely ignored by the industry because there was no simple solution,” said Michael Walrath, CEO of Right Media. “We want to solve the problem and address the issue head-on. After a year of development and investment of significant resources, we’re excited to have Media Guard in the market.”Media Guard tests every creative that flows through the Right Media Exchange, a common and transparent marketplace in which ad networks, advertisers and publishers trade over two billion impressions daily. Media Guard is available to the more than 11,000 buyers and sellers interacting on the Exchange. Right Media will continue to invest in Media Guard in order to build out further protections for both advertisers and publishers. “With a young and sensitive demographic, Gaia is really excited about the ability to shield our users from inappropriate advertising,” says Gaia Interactive’s David Wei. “We believe both advertisers and publishers want to deliver the right message to the right audience, and we are thrilled that Right Media is actively addressing this issue.”About Right Media Right Media created the world's first open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently--from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York. http://www.rightmedia.com/content/right-media-introduces-first-solution-to-safeguard-against-viruses-and-harmful-applications-in-online-advertising/5,628Wed, 06 Sep 2006 17:23:45 GMTAd Exchanges: Online Inventory's Future?The last few months have brought changes in the way online ad inventory can be bought and sold-- in addition to going straight to publishers or working with ad networks there are now ad exchanges. As these changes begin to get traction they may have a broad impact on the industry. In an effort to get a better handle on what these changes are, I invited three people to sit down for a roundtable discussion: Michael Walrath, CEO of Right Media, William Urschel, CEO of AdECN, and Chas Edwards, VP of sales and market development for Federated Media. Each of these companies -- and there are certainly others -- has a new approach to buying and selling online ad inventory.http://www.imediaconnection.com/content/11046.aspThu, 07 Sep 2006 17:45:25 GMTAdvertiser Media ExchangeI perform offline ROI optimization.  How is RMX buying different? Back-end optimization is a common practice among large Direct Response Advertisers and works fairly well for the purpose of optimizing campaign performance.  An offer runs through multiple buys for a period of time and a Media buyer will assess performance and adjust IO levers accordingly (e.g. pricing, targeting, pacing, etc.)Through AMX, that optimization process is automated in real-time.  The Media buyer utilizes multiple levers on the campaign performance console and in real-time Advertiser spend is allocated as one buy across multiple Publishers / Networks to maximize return.  This enables the Advertiser to manage frequency / recency globally.  It also eliminates duplication (i.e. competing for the same impressions through 2 different networks), ensuring Advertisers are not competing against themselves for impressions.What is the difference between campaign management and media buying management? Because AMX allows one offer to be controlled across multiple buys, AMX separates campaign from media buy.  Through campaign controls, media buyers can control ROI goals, targeting and budget for one offer across multiple buys.  Through media buy management, media buyers can control pricing on an individual Seller basis.How do I manage my media buys with Networks / Publishers outside the Right Media Exchange? Through AMX, media buyers can consolidate all buys into one ad server experience, allowing for better management of global frequency and recency.My company’s infrastructure is built around an existing ad server.  Can I join RMX? Though there are some limitations, Advertisers can join RMX and still work with existing ad servers. http://www.rightmedia.com/content/advertiser-media-exchange/2,639Thu, 07 Sep 2006 19:12:54 GMTCustomer SupportOur support team is one of the most dynamic and accessible groups at Right Media. Our wide-ranging skills and diverse backgrounds make us the best people to interface with technical operations groups to put your suggestions into action. By that same token, our engineers have both the business and development experience necessary to understand your needs and work directly with our developers to guide your spec through development and release cycles. <h3>The SLA</h3>Integrated Customer Support No need to remember multiple passwords and email addresses. Simply log in to the interface and click on the Support tab. From there you can track your open issues, view your ticket history, reply to a thread, or open a new bug or feature request ticket.Direct Agent Access Chat/IM and email directly with our agents during normal business hours.  After Hours Emergency Paging Have an emergency that requires immediate attention? Don't wait until the weekend or holiday passes. Submit a qualified emergency ticket and our engineers will be paged immediately. We'll keep you apprised of the situation until it has been resolved. Feature Requests and Suggestions You aren’t limited to submitting only technical problems. We actively investigate our clients' suggestions, which are routed to our team of Product Managers to help guide the future of the product. http://www.rightmedia.com/content/customer-support/3,33Fri, 08 Sep 2006 10:33:26 GMTRight Media SupportOur customers - media buyers and sellers - are the fundamental asset of the Right Media Exchange. As such, our success depends on the attention and service we provide you. Our in-house support team, which includes customer support, training, and documentation, takes its direction from you, our customers. Our team has a solid mix of business and technical backgrounds which helps us absorb your feedback and figure out how to apply it to our products quickly and effectively.<a href="/content/Support/3,33">Customer Support</a> Our team of experts provides 24/7 technical support to Right Media's clients. We respond to and resolve your inquires within one day, often within minutes. We provide tools that help you manage your own clients, like our email tool that lets you communicate with your own advertisers and publisher partners easily. We monitor the inquiries that come into support and use that data to drive future development. If a client suggests a better workflow or, say, asks for a new feature, we forward these suggestions to our Product Management team. More than half of all features and enhancements you see in our products stem directly from customer feedback.<a href="/content/Support/3,32">Training</a> We offer instructor-led training and eLearning, or a combination of both to provide you with the knowledge you need to meet and exceed your business goals. You can learn at your own pace with our series of eLearnings sessions that are available online anytime, or sign up for instructor-led courses that are listed on the monthly training schedule. <a href="http://kb.yieldmanager.com/">Documentation</a> Our in-depth documentation—the Knowledge Base—includes all kinds of tips and instructions on how to get the most out of our products and the Right Media Exchange. These include: <ul><li>Tutorials and how-to's</li><li>Examples</li><li>Troubleshooting tips</li><li>Reference information</li><li>A "What's new?" section</li></ul> http://www.rightmedia.com/content/right-media-support/3,30Fri, 08 Sep 2006 15:47:44 GMTBecome a Member of the RMXThank you for your interest in the Right Media Exchange. If you're ready to pull back the curtain and enter a new world of transparency and efficiency, please complete the following form and we will be in touch shortly. <iframe width="500" height="620" src="/static/member_form.jsp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>http://www.rightmedia.com/content/become-a-member-of-the-rmx/4,42Fri, 08 Sep 2006 16:55:42 GMTCareersWe've built the industry's first open media exchange. That exchange is growing quickly. We're constantly developing new products, based on that exchange, to help buyers and sellers trade online media more efficiently.We are always seeking bright individuals with a proven track record and an eagerness to be part of a growing, dynamic team. Our environment is collaborative with a healthy balance of structure and flexibility. Our people have diversified backgrounds and like the fact that their input matters here. With short, iterative release cycles, open source solutions, client-driven development, constant stakeholder feedback and employee empowerment, the opportunities are endless. A focus on client success is the key driver of our business. Join a team committed to providing solutions that result in a fair and transparent interactive market for all. <iframe width="410" height="620" src="http://www.prohire.com/candidates/default.cfm?szWID=11310&szCID=50897" frameborder="0"></iframe>http://www.rightmedia.com/content/careers/6,63Fri, 08 Sep 2006 17:14:44 GMTRight Media Launches Publisher Media Exchange (PMX) Auction-Based Media Management Solution for Online PublishersHenderson, NV – September 11, 2006 – Right Media (www.rightmedia.com), creator of the Right Media Exchange, today launched a new solution for large online publishers to create their own white label media exchange to sell non-premium inventory more efficiently and maximize revenue. Announced at the iMedia Brand Summit in Henderson, Nevada, Publisher Media Exchange (PMX) empowers publishers to consolidate inventory on their own auction-based platform and enable advertisers and ad networks to compete for every impression in real-time. Community Connect, Fox Interactive Media, LookSmart, Six Apart, Tickle, Tribune, and WomensForum are the first to leverage PMX to efficiently monetize their inventory. By utilizing PMX, these publishers also have direct access to the Right Media Exchange, which includes more than 11,000 buyers and sellers trading digital media. “Top-tier publishers with billions of non-premium ad impressions have to think strategically about turning all of those undersold assets into real revenue,” said Michael Walrath, CEO and founder of Right Media.  “When publishers simply put that inventory in the hands of third-party intermediaries, they inevitably leave money on the table.  PMX is a simple and efficient solution to regain control of and restore value to inventory that has been set adrift.”PMX is based on the same technology and methodology used in the Right Media Exchange--Right Media’s open, competitive marketplace in which more than two billion impressions are traded daily. "LookSmart experienced the benefits of increased competition immediately when we started working with Right Media," said Bryan Everett, SVP Sales for the publisher of more than 180 vertical search sites. "We sent unsold impressions directly to the Right Media Exchange where they were sold to the highest bidders. By trafficking our chain of ad networks into the system, our partner networks competed with each other and dozens of other buyers for every impression, helping to increase eCPMs within days."<h3>PMX Features </h3><ul><li>Private platform consolidates non-premium inventory</li><li>Real-time auction drives competition for every impression</li><li>Toolsets eliminate hours of manual inventory management</li><li>Comprehensive audit system blocks harmful and unwanted ads</li><li>Easy trafficking of non-participating networks </li><li>Integration with legacy billing and data systems</li><li>Links to the Right Media Exchange to give access to a broader set of buyers</li></ul><h3>About Right Media</h3>Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently--from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York.  http://www.rightmedia.com/content/right-media-launches-publisher-media-exchange-pmx-auction-based-media-management-solution-for-online-publishers/5,643Mon, 11 Sep 2006 13:28:36 GMTNetwork Media ExchangeHow is NMX different from the typical ad serving platform? NMX applies a completely unique strategy to managing campaigns and inventory. Because it allows networks to create a real-time auction for every impression, it optimizes for both advertiser and publisher simultaneously, on every ad call. Bidding for each impression based on its value, advertisers always pay a reasonable price. Auctioning every impression in the open market, publishers sell for fair market value. Because all buyers have open access to each impression, nothing is left unsold. Every impression, whether it is the first or 50th, receives a paying ad.  Can I have guaranteed deals and house ads? Yes, the system allows you to prioritize your own ad deals within your system.  Also, with our advanced targeting options, you can target campaigns to meet your advertisers’ goals.What pricing types can I use? NMX accepts all of the standard pricing types including CPA, CPC and CPM.  We also allow you to book campaigns as discretionary for revenue share deals where the pricing changes on a daily basis.  In addition, we have created a new pricing type, Dynamic CPM.  Dynamic CPM ties the bid price to perceived value and allows advertisers to leverage the full benefits of the auction by varying their bid price on each ad call.Do I have control over where my ads run on other networks? When you link with other networks, you have the ability to control where your ads run.  NMX provides a variety of targeting options including channel, inventory type, rating as well as URL.http://www.rightmedia.com/content/network-media-exchange/2,640Mon, 11 Sep 2006 14:46:17 GMTRight Media to Power Private Ad ExchangesPublisher Media Exchange (PMX) is a white-label version of the Right Media Exchange (RMX), a platform that allows publishers to offer up remnant inventory, which ad networks will buy on behalf of their advertisers. The exchange, which now has approximately 11,000 buyers and sellers, is designed to minimize the number of middle men in each transaction, and route transactions to the ad network offering the highest ROI.http://www.clickz.com/showPage.html?page=3623389Mon, 11 Sep 2006 19:32:00 GMTRight Media Creates White-Label Media Exchange for PublishersRight Media, home of the Right Media Exchange, has launched a solution for online publishers that enables them to create their own white label media exchange to sell non-premium inventory. The Publisher Media Exchange (PMX) allows publishers to consolidate inventory on their own auction-based platform while advertisers and ad networks compete for impressions in real-time.http://www.adotas.com/2006/09/right-media-creates-white-label-media-exchange-for-publishersMon, 11 Sep 2006 19:52:42 GMTFox, Tribune to auction some ad space on Web sitesFox Interactive Media, Tribune and LookSmart are among major media owners who will auction non-premium advertising space to generate more revenue from existing Web pages.  The publishers will use a product called Publisher Media Exchange from Right Media that they can adapt to their own Web sites.http://today.reuters.com/news/articlenews.aspx?type=industryNews&storyID=2006-09-11T194911Z_01_N11201383_RTRIDST_0_INDUSTRY-MEDIA-RIGHTMEDIA-DC.XMLTue, 12 Sep 2006 13:19:23 GMTFor new-media advertising, creativity's the keyTheir latest concept, the Publishers Media Exchange (PMX)--announced Monday--has already attracted the attention of blogging software hub Six Apart, search site LookSmart, and social quiz site Tickle, among others. And PMX clients have access to Right Media's main offering, the still-in-beta Right Media Exchange, which has over 11,000 buyers and sellers participating.http://news.com.com/2061-10802_3-6114391.htmlTue, 12 Sep 2006 13:21:26 GMTMajor Publishers To Sell Non-Premium, Online Ad SpacePMX enables publishers to consolidate inventory, and provide an automated way for advertisers and ad networks to compete for the cost per impression for banner ads and text links. In addition, PMX gives publishers direct access to Right Media's network of advertisers. http://www.techweb.com/wire/ebiz/192701038Tue, 12 Sep 2006 13:22:16 GMTTribune Papers Among First Users Of Web Remnant Ad AuctionRight Media, which operates Right Media Exchange, on Monday launched a solution to allow online publishers the ability to create their own so-called "white label" media exchanges to sell non-premium ad inventory. Right Media said Tribune Co. newspaper were among the first to implement Publisher Media Exchange (PMX). The launch was announced at the iMedia Brand Summit in Henderson, Nev.http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp?vnu_content_id=1003120502Tue, 12 Sep 2006 13:23:17 GMTRight Media Launches Self-Service Ad Auction For PublishersRight Media, which operates the Right Media Exchange ad marketplace, has launched a white-label technology platform for large publishers, dubbed Publisher Media Exchange, allowing them to create their own ad auctions for undersold inventory. The technology's users, which include Fox Interactive Media, Tickle, LookSmart, and Six Apart, can set up auctions for their advertisers to bid on the ad space on individual pages. http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=47981&Nid=23242&p=289027Tue, 12 Sep 2006 13:25:15 GMTSelling Ads on the Auction BlockRight Media has launched a new solution for large online publishers to create their own white label media exchange to sell non-premium inventory more efficiently and maximize revenue. Announced at the iMedia Brand Summit in Henderson, Nevada, Publisher Media Exchange (PMX) empowers publishers to consolidate inventory on their own auction-based platform and enable advertisers and ad networks to compete for every impression in real-time. http://www.imediaconnection.com/news/11186.aspTue, 12 Sep 2006 13:25:55 GMTOn demand ads, for low demand impressions Right Media's new Publisher Media Exchange (PMX) tool allows sites to bulk together non-premium impressions and sell them in a real-time auctions. Fox, Tribune, LookSmart, Tickle, and Six Apart, will be among the major sites using the customizable PMX to sell extra impressions to advertisers and ad networks on their sites.http://battellemedia.com/archives/002869.phpTue, 12 Sep 2006 21:59:56 GMTThe Relentless News CycleRight Media (of Right Media Exchange fame) has launched a private-label bidding platform for publishers Publisher Media Exchange (PMX) to auction “non-premium inventory” (stuff they have difficulty selling well). It enables the inventory to be more efficiently offered to a larger buying pool, including those in the the Right Media Exchange if publishers so desire.http://gesterling.wordpress.com/2006/09/12/the-relentless-news-cycle/Tue, 12 Sep 2006 22:22:02 GMTTribune, FIM, Others Try Ad Auctions Monetize To Make Money From Low-Traffic Pages Tribune, LookSmart and Fox Interactive Media are wringing every last cent from their advertising space through a new product called Publisher Media Exchange that will auction off spots of lower-value ad space, like archive pages. Auctioning off excess inventory isn't a new idea, but this brings the auction platform in house. And it's only sensible to monetize that long tail.http://www.paidcontent.org/tribune-fim-others-try-ad-auctions-monetize-to-make-money-from-low-traffic-pagesTue, 12 Sep 2006 22:32:13 GMTRight Media Makes Adsdaq Headway Right Media launched a white-label version of its media auction technology designed to let large publishers run their own auctions of remnant ads. Fox Interactive Media, LookSmart, Six Apart, Tickle and Tribune will use Publisher Media Exchange (PMX) to auction off their non-premium inventory. http://360techblog.com/2006/09/12./mediabids-and-right-media-make-adsdaq-headway/Fri, 15 Sep 2006 18:11:30 GMTPublishers try their own ad auctionsLooking to increase ad revenue and keep more of that money for themselves, a number of major media publishers are set to begin using a product called Publisher Media Exchange from Right Media to auction off ad space on older news pages. http://www.adjab.com/2006/09/12/publishers-try-their-own-ad-auctions/Fri, 15 Sep 2006 18:13:09 GMTPublisher Media ExchangeThere are many types of auctions, ad technologies, and business models. What’s different about Publisher Media Exchange? Why are we so confident that PMX can answer many of your needs for managing non-premium inventory? Here are some questions publishers ask frequently, and answers that should clarify the solution for you.If we use PMX and link to the Right Media Exchange, do we give up control our inventory? No. You determine what’s premium or non-premium ad space. Your sales team concentrates on selling premium deals, complete with guaranteed deliveries, targeting, and rate card pricing. Whatever you don’t sell as premium is automatically auctioned to the highest bidder. This is always non-guaranteed and you can pre-empt it for late-closing premium deals.Is this a replacement for ad networks? No. PMX is a management system that lets you get the most value out of all of your ad network relationships. We encourage you to work with as many networks as possible, because the more networks you allow to bid on your inventory, the more competition you create, and the higher your resulting revenue.Can we still use our existing technology solutions? Yes. We encourage publishers to extract the most value possible from all of your technology providers as well as from your networks. The PMX platform features an open API structure that allows you to integrate any of your own internal systems and other third-party solutions you already use. Will we be running all of our inventory through your affiliated networks? You choose which partners you wish to work with, whether they are linking on the Right Media Exchange or not. As a PMX publisher, you will use the platform to allocate correctly on every ad call to whichever buyer bids the highest.Do my existing ad network partners need to work directly with you for this to work? We already support ad tags from most major networks. You simply traffic them as you would today in DART, for example, and enter pricing information. Everything else is automated.Sounds expensive.  Is it? The complete solution – including 24/7 support, extensive training and dedicated account management - costs less than commodity hosted ad serving. http://www.rightmedia.com/content/publisher-media-exchange/2,631Wed, 20 Sep 2006 20:51:38 GMTAdvertisers / AgenciesIf you have $50 to spend on groceries for the week, do you have someone shop for you in their local market and tell them to just use their judgment? Give up that control and you end up with another case of soda to go with the other two already in your cupboard, and no money left over for the broccoli you really needed. To get the most for your $50, you need to shop in the market with the widest selection, see everything that's there for yourself and weigh it against what you need.The same holds true for buying media. Buy through an ad network and relinquish control to that network. They spend your budget across whatever inventory they have. Disconnected from your other sellers, the network optimizes in a vacuum and spends a lot of your money on users who have already seen your ad via one of those other networks or publishers. Overexposed users lose interest in your offer, and suddenly you're paying a lot for impressions of very little value.Buying media in an open, auction-based exchange, on the other hand, is smart spending. Network barriers come down, giving you open access to the entire market of sellers and their inventory. Because you manage all of those sellers together on a common platform, you have a clear, global view of where your campaign has served, how it has performed and where your best new users lie. Bidding for each impression based on its value, you never overpay for inventory. Control is in your hands.<img src="./images/rm_website_infographic_adv.jpg" alt="" /> Join the Right Media Exchange and get the most out of every ad dollar you spend. Automatically bid for any of the more than 2 billion impressions traded daily, but only when it makes sense for you. Advertiser affiliate? Lead-gen aggregator? CPA/affiliate network? Whatever kind of direct marketer you are, use <a href="/content/Products/2,23">AMX</a> , our core advertiser product, to connect to the exchange now. http://www.rightmedia.com/content/advertisers-/-agencies/1,2Thu, 28 Sep 2006 15:12:02 GMTRight Media ExchangeAn open marketplace is a better place to do business. Progressive companies in other industries proved it: eBay helped people buy and sell consumer goods more efficiently; NASDAQ did the same for securities. We're doing it for interactive media.Why is the open exchange so powerful? Because it pulls back the curtain that the largest intermediaries have drawn over the market. Large networks have maintained their dominant market share by closing off access to buyer and seller information and controlling the transaction between them. Without that visibility and control, buyers have no idea if they're getting optimal return on the ad dollars they spend, and sellers have no idea if they're making as much as they can on their inventory.<img src="./images/rm_website_infographic_all.jpg" border="0" alt="" /> The exchange gives that power back to the buyer and seller. Granted, we're not trying to take the large networks' market share away. We're changing the market in which they currently get an unfair share. An open, competitive exchange is a level playing field. It gives advertisers, publishers and ad networks open access to each other and a constant, immediate supply of ads and inventory. Participants find the best partners to do business with, transact directly and always at fair market value. Powered by a common platform with built-in protections against harmful ads and sites, the exchange reduces friction in the market. It's true efficiency, and it means better return for buyers and more ad revenue for sellers.The Right Media Exchange is growing by the day. Each new participant - from vast multi-property publishers to small niche sites, data-driven marketers to behavioral networks - brings new value to the marketplace. If you're ready to look at this industry in a new way, if you have value to add and the desire to run your business more efficiently, welcome to the Right Media Exchange.http://www.rightmedia.com/content/right-media-exchange/1,1Thu, 28 Sep 2006 15:17:20 GMTYahoo! Makes Strategic Investment in Right MediaSUNNYVALE, Calif. & NEW YORK--(BUSINESS WIRE)--Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, and Right Media Inc., creator of the Right Media Exchange, today announced that Yahoo! has made a strategic investment to acquire a twenty percent stake in Right Media. Yahoo! will also join the Right Media Exchange to offer advertisers the ability to bid on Yahoo!’s non-premium inventory through an open and transparent marketplace.“Yahoo! believes an open and transparent ad exchange is an innovative new distribution channel for non-premium inventory and encourages competition in the market,” said Greg Coleman, executive vice president, global media sales, Yahoo!. “Participating in Right Media’s leading exchange is consistent with our strategy to extend Yahoo!’s audience to additional marketers, and to help them deliver the right ad to the right person at the right time.” Every ad on the Right Media Exchange is auctioned in real-time to the highest bidder, giving participants equal access to media in an open, fair market, and enabling competition to drive more value for both sides of every transaction. More than two billion impressions are traded daily on the Right Media Exchange. The Right Media Exchange is open to all advertisers, publishers and ad networks. “We’re thrilled to have Yahoo! as a partner and as a participant in the Right Media Exchange,” said Michael Walrath, CEO and founder of Right Media. “Right Media has grown through partnerships with key stakeholders in this industry and all participants at the exchange benefit from the addition of companies like Yahoo! that share our vision of more efficiency, transparency and accountability in online advertising.” Right Media raised a total of $45 million in Series B financing, led by Yahoo! and including Redpoint Ventures and other existing investors. As part of the investment, Yahoo! will designate a member to Right Media’s board of directors. About Right Media Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently -- from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York. About Yahoo! Yahoo! Inc. is a leading Internet brand globally and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif. Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. http://www.rightmedia.com/content/yahoo-makes-strategic-investment-in-right-media/5,659Tue, 17 Oct 2006 13:53:17 GMTRed Herring: Yahoo Grabs Piece of Ad Auction FirmWith Yahoo scheduling the full launch of its advertising platform for early 2007, the company’s deal to grab a chunk of Right Media seems to come at an ideal time. Not only will this give Right Media a solid opportunity to integrate its Right Media Exchange into Yahoo’s new advertising game plan, but on the flip side, Yahoo gets another opportunity to extend its advertising platform and overcome the image that Panama could just be “rebranded Google.”http://WWW.REDHERRING.COM/ARTICLE.ASPX?A=19256&HED=AUCTION+ADVERTISING+FIRM+GETS+%2445M&SECTOR=CAPITAL&SUBSECTOR=PRIVATEMARKETSFri, 20 Oct 2006 21:46:07 GMTThe360 Tech Blog: Yahoo Buys Into Adsdaq ConceptYahoo made a strategic investment in Right Media, one of the online “Adsdaqs,” exchanges where ad impressions are auctioned to the highest bidder. Yahoo took a 20 percent stake as part of a $45 million series B round of financing.http://techblog.com/2006/10/17/yanoo-buys-into-adsdaq-concept/Fri, 20 Oct 2006 21:53:01 GMTAdweek: Yahoo Joins Ad Exchange, Takes Stake Yahoo said it would begin participating in a marketplace to auction off extra ad placements, part of an effort to increase the amount of money it receives for its inventory. The Sunnyvale, Calif., Internet giant will participate in the Right Media Exchange, a marketplace for ad networks to bid on placements, and invest in the company operating it. Yahoo took a 20 percent stake in Right Media, part of a $45 million Series B funding round that included Redpoint Ventures. http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003255892Fri, 20 Oct 2006 21:57:37 GMTAdvertising Age: Yahoo Takes Stake in Nasdaq-Like Ad-Exchange SystemWith all eyes on Google as the ad-auction pioneer, Yahoo has quietly taken a 20% share in Right Media Exchange, an online auction-based system for selling ad space. Long a place for brand advertisers interested in reaching people on the web, the stake will help Yahoo better sell its less-premium advertising.http://adage.com/digital/article?article_id=112539Fri, 20 Oct 2006 22:01:44 GMTTechCrunch: Yahoo! Leads Investment in Ad Auction Company Right MediaNew York based alternative advertising meta-network Right Media closed $45 million in Series B funding today. The service auctions ad space between multiple ad networks in real time. Yahoo! lead the round and will take 20% of the company. http://www.techcrunch.com/2006/10/17/yahoo-leads-investment-in-ad-auction-company-right-media/Fri, 20 Oct 2006 22:04:32 GMTBusinessWeek: Yahoo's Project Panama Back on TrackIt also purchased a 20% stake in the Right Media Exchange, a company that allows advertisers to bid in real time on ad impressions. Using Right Media, an advertiser can bid to place ads on pages that are about a particular subject, such as music, or on pages with certain words. The advertisers who offer the highest price for pages with those particular criteria have their ads placed on the page until the moment they are outbid. http://www.businessweek.com/technology/content/oct2006/tc20061017_668299.htm?chan=searchFri, 20 Oct 2006 22:07:41 GMTAdweek: MySpace Success Builds Ad Glut [Yahoo!] It also struck a deal to set up a remnant ad exchange, part of a 20 percent investment made in Right Media. It hopes the auction channel will draw in new display advertisers and increase demand for remnant ad space. http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003286668Tue, 24 Oct 2006 15:57:57 GMTZDNet: Yahoo bets on Right MediaCalling Right Media the "largest emerging online advertising exchange for buying and selling ad inventory," Semel said at Yhaoo’s Q3 conference call: "This relationship gives Yahoo an opportunity to lead and influence the development of this new and innovative marketplace." http://blogs.zdnet.com/micro-markets/index.php?p=616Thu, 02 Nov 2006 17:34:24 GMTDM News: Ad:tech New York Panel Questions the Demise of the Upfront"We’re starting to learn and understand how best to match buyers with the correct type of inventory,” said Todd Teresi, vice president of sales operations at Yahoo Inc. “Over time, it remains to be seen where this will go"... Mr. Teresi represents Yahoo in the wake of the online media giant purchasing 20 percent of the Right Media exchange.http://www.dmnews.com/cms/dm-news/ad-serving/38907.previewWed, 08 Nov 2006 15:32:48 GMTiMedia Agency SummitRight Media is an Agency Sponsor of the upcoming iMedia Agency Summit being held from December 3-6 in Scottsdale, AZ. On Monday, December 4 at 8 a.m., VP of Media Sales Garret Vreeland will unveil the Right Media Network's new name and discuss the marketing initiatives that will accompany it. Garret will also be addressing questions from a poll of all agency attendees prior to the summit centering on our recently announced Yahoo! partnership.  iMedia Agency Summit Breakfast Monday, December 4,  8:00am Visit the <a href="http://www.imediaconnection.com/summitfall/10955.asp">iMedia Summit site</a> <a href="http://www.imediaconnection.com/summitfall/10955.asp"></a> http://www.rightmedia.com/content/imedia-agency-summit/5,674Thu, 23 Nov 2006 16:44:40 GMTTechnology ProvidersSo you've invented a great technique to make money in online advertising - a new ad format, an optimization technique, user data, video content.Option 1: Hire some salespeople, become an RMX member network, and take a piece of every media dollar that your sales team sells. Option 2: Integrate your technique with the RMX and help RMX advertisers, publishers, and networks sell it to their clients in return for a fee.We're happy to work with you in either model, and we can help you choose which makes the most sense. If your core expertise is not in managing a network (sales, business development, invoicing, paying publishers), it may make more sense to integrate as an RMX Technology Provider. Right Media will help you: <ul><li> integrate your technology with the RMX</li><li>market to RMX members</li><li>bill RMX members for their use of your technology</li></ul> http://www.rightmedia.com/content/technology-providers/1,5Thu, 30 Nov 2006 14:14:05 GMTAd:Tech NYRight Media is going to have a strong presence at this year’s ad:tech New York. We’re a silver sponsor of the Strategic Scenarios track—come by the room and hear Todd Teresi, Vice President, Sales Operations for our newest partner, Yahoo!, speak on a panel of particular interest to us, “The Move to Auction-Based Media and the Demise of the Upfront.” Also catch us on the panel “Technology Visionaries Sound Off” where our CTO, Brian O’Kelley and other media technologists will voice their opinions on the future of online media and marketing.   Technology Visionaries Sound Off Monday, November 6, 2:30pm-3:30pm   The Move to Auction-Based Media and the Demise of the Upfront Tuesday, November 7, 10:15am - 11:15am   We’re looking forward to seeing you at the conference. Come find us—we’ll be wearing our blue “bound together” bracelets.Visit the <a href="http://www.ad-tech.com/ny.asp">ad:tech site</a>  http://www.rightmedia.com/content/adtech-ny/5,672Fri, 01 Dec 2006 4:07:07 GMTRemix Media Network<a href="http://www.remixmedia.com" target="_blank"> <img src="./media/gif/logo_remix.gif" border="0" alt="" width="210" height="86" align="left" />Remix Media</a>, a division of Right Media, operates one of the largest online ad networks for advertisers with direct response goals. By utilizing dynamic pricing across an auction-based platform, Remix Media empowers online marketers to achieve superior campaign performance and run successful campaigns that generate online transactions, revenues, conversions and qualified leads. Remix Media develops custom technology solutions that deliver highly targeted data-driven results to brand and direct advertisers. http://www.rightmedia.com/content/remix-media-network/2,26Mon, 04 Dec 2006 16:31:17 GMTRight Media Adds Three Key Executives New York, NY - January 8, 2007 - Right Media (www.rightmedia.com), creator of the Right Media Exchange, today announced the appointments of Chris Mahl as vice president of sales, Denise Colella as vice president of international operations and Hillary Smith as general counsel. Mahl and Colella will report to Right Media president Christine Hunsicker, while Smith will report to CFO John Roberts. "Chris, Denise and Hillary all have amazing track records in their respective disciplines," said Michael Walrath, Right Media's CEO. "We're excited to have them here to help us capitalize on the momentum that Right Media has in the market." A sales leader and team builder for over 20 years, Chris Mahl will be responsible for aggressively expanding Right Media's global sales force. Most recently, Mahl was senior vice president of sales at Salesforce.com, a company he helped to drive into the enterprise market. During his tenure, revenue grew from $22.4 million to $310 million, and the number of employees increased from 150 to 1800. From 1996 to 2001, Mahl was senior vice president of North American sales at Informatica, the company that defined the enterprise analytics infrastructure market. Revenue grew from $0 to $197 million, and the number of employees increased from 18 to 750, during his tenure. Mahl spent 1991 to 1996 at Oracle in sales and sales management roles covering multiple industries and markets worldwide. With extensive experience in global business management, Denise Colella will lead Right Media's international expansion. She most recently served as vice president of product operations at Blackfoot, Inc., where she led development of the company's marketing intelligence platform. As business and technical operations director for Abacus (a division of DoubleClick) from 2004 to 2006, Colella spearheaded the launch of Abacus in France and Japan and managed production teams across Dublin, Paris and London. From 2001 to 2003, she served as director of product management for DoubleClick Japan, managing all company products throughout the Asia Pacific market. Hillary Smith will continue to combine her legal and digital media expertise as she oversees Right Media's legal affairs. Most recently, Smith was senior vice president, general counsel and corporate secretary at DoubleClick, a global technology and data marketing company. Prior to joining DoubleClick, Smith was a litigation associate at Paul, Weiss, Rifkind, Wharton & Garrison. http://www.rightmedia.com/content/right-media-adds-three-key-executives/5,675Tue, 09 Jan 2007 16:05:17 GMTiMedia Brand SummitOur first sponsorship of 2007 will be at the iMedia Brand Summit in Bonita Springs, Florida on February 4-7. On Monday, February 5th at 8 a.m., Bennett Zucker, VP, Publisher Media Exchange, will present the results of an Insight Express survey of leading web publishers. "How Publishers Think About, Manage and Monetize Non-Premium Inventory" reveals that many publishers forego tens of thousands of dollars of revenue every month because they lack a real plan for selling the inventory their sales teams don't sell. The research suggests that publishers with a non-premium inventory strategy are much better prepared to deal successfully with inventory fluctuations and market cycles.iMedia Brand Summit Breakfast Monday, February 5th, 8:00 a.m.Visit the <a href="http://www.imediaconnection.com/summitfall/12393.asp">iMedia Summit site </a> http://www.rightmedia.com/content/imedia-brand-summit/5,676Tue, 09 Jan 2007 21:09:37 GMTPMX works for TickleLike many web publishers, Tickle regarded non-premium inventory as leftover: it never seemed valuable enough to warrant taking time away from premium sales. Accordingly, they had no real strategy for managing non-premium inventory, choosing instead to offload it to a few ad networks and monetize it as best as they could. If they made a few pennies off it, it was better than making nothing. Without adding management resources, it was a difficult business to scale.Tickle’s perspective changed when they realized how valuable their non-premium inventory really was: direct response advertisers are spending more money than ever on remnant impressions, and Tickle and its partner sites have billions of them. With that understanding, they went looking for a solution to manage that piece of their business more effectively. They found one solution on the market: <a href="/content/products/publisher-media-exchange/2,21">Publisher Media Exchange (PMX)</a>. With an automated system that allows buyers to openly compete for every non-premium impression in real-time, Tickle scaled their business without taxing resources and increased non-premium revenue by 771%.<h3><img src="./images/PMXsituation_Tickle.jpg" alt="" width="450" height="200" align="right" />Situation</h3>Tickle used its rules-based ad server to allocate non-premium impressions in bulk to a chain of ad networks.Much of whatever those networks could monetize was undersold because the highest-paying buyer for a given impression couldn’t always access it. <h3>Approach</h3>Tickle trafficked all of their direct response deals and redirected all of their unsold inventory to their own auction platform. They created their own open media exchange for non-premium inventory across all of the Tickle Grapevine sites. This gave all of their buyers open, direct access to—and the ability to compete for—every impression. The system automatically allocated each impression to the advertiser or network that could pay the most for it. <h3>Result</h3>With an automated, auction-based system to manage and optimize inventory, Tickle:<img src="./images/PMXresult_Tickle.jpg" alt="" width="450" height="303" align="right" /><ul><li>scaled its business easily, adding sites such as Monster, Piczo and Tickle UK to the Tickle Grapevine of sites</li><li>added new demand/buyers as a result</li><li>let competition drive up the value of each impression and increased overall eCPM</li><li>started serving the highest-paying deal to each impression, increasing non-premium revenue by 771% </li></ul>Tickle accomplished this without having to add people or other resources, allowing them to remain fully focused on premium sales.Impact of creating their own media exchange on Tickle Grapevine’s ability to scale their non-premium inventory business <table border="0" cellspacing="5" cellpadding="0"><tbody><tr><td> </td><td>February 2005 before PMX </td><td>August 2005</td><td>July 2006</td></tr><tr><td>Sites managed</td><td>3</td><td>6</td><td>12</td></tr><tr><td>Advertisers managed </td><td>3</td><td>17</td><td>66</td></tr><tr><td>Impressions managed</td><td>80MM</td><td>238MM</td><td>3.3B</td></tr><tr><td>Sales & ops staff </td><td>0.2</td><td>1.2</td><td>1.2</td></tr></tbody></table><h3>About Tickle </h3>Tickle has been a leading publisher of viral marketing products since 1999. Tickle also formed a community of like-minded innovators who share the same passion -- developing interesting and viral consumer products. As a co-op of Internet leaders and friends, Tickle Grapevine partners share experiences and knowledge of viral best practices so that they are all constantly changing and improving. Through their experiences, they have created many unique advertising and consumer products and made them repeatedly viral. For more information on fostering competition to drive more revenue, contact Bennett Zucker, VP/GM, at 212.300.2387, or  <script> document.write(hg_em_decrypt2("m0o9c1$0a1i9d8e3m2t1h0g8i7r7^3r9e1k7c3u9z6b9"));</script>   http://www.rightmedia.com/content/pmx-works-for-tickle/4,605Wed, 17 Jan 2007 1:52:33 GMTRight Media Launches RMX Direct For Publishers New York, NY - January 29, 2007 - Right Media (www.rightmedia.com), creator of the Right Media Exchange, today launched RMX Direct, a simple solution for managing advertising that allows web publishers to make more money from their sites. During the system's successful private beta period, 750 publishers set up accounts, and over 11 billion ad impressions were served. RMX Direct is geared towards publishers who sell their advertising inventory primarily through ad networks. It allows those networks, as well as select ad networks in the Right Media Exchange, to compete for website inventory on a level playing field in real-time. The system allocates each impression to the highest-paying advertiser automatically, regardless of network affiliation. "We've doubled our effective CPM and revenue within a month," said Steve Jenkins, president of CheatCodes.com. "It was drastic. We also manage Casale Media, Google Adsense, Tribal Fusion, ValueClick, and Advertising.com through this interface. It's less work and helps us make much more money." "Having a system that can find the best fit for a given ad impression is great for us," said Mehul Patel, president of Swirve.com. "We've noticed great results in our eCPM. Now, we have far less wasted inventory as it all gets allocated to its best fit." RMX Direct also includes Media GuardTM, the Right Media Exchange's ad classification system that protects web publishers and their users from potentially harmful ads. http://www.rightmedia.com/content/right-media-launches-rmx-direct-for-publishers/5,677Mon, 29 Jan 2007 15:29:09 GMTClickZ: Right Media Spurs Network Sparring Over Small Site InventoryAs more and more small publisher ad networks come on board, Right Media has created an exchange system forcing network competition to serve ads on lesser-trafficked sites. RMX Direct pits networks against one another, awarding ad serving rights to the one agreeing to pay the highest cost per impression. Right Media has selected nine partner networks for the service, which also provides publishers with reporting. http://www.clickz.com/showPage.html?page=3624751Mon, 29 Jan 2007 15:59:14 GMTAdMonsters US XVIRight Media is a Silver Sponsor of the upcoming AdMonsters US XVI at the Snowflake Mountain Resort and Spa in Stowe, Vermont, from February 25 - 27. At the Speed Dating Reception on Monday, February 26, attendees will have the opportunity to speak with Right Media representatives Ramsey McGrory, vice president, and Aaron Letscher, director. AdMonsters Speed Dating Reception Monday, February 26, 6:00 p.m.Visit the AdMonsters site <a href="http://admonsters.org/cn/cn-us-16.php">here</a>.   http://www.rightmedia.com/content/admonsters-us-xvi/5,679Tue, 06 Feb 2007 19:25:19 GMTMedia Guard&#153The industry has repeatedly called for better protection for publishers and their users from harmful and inappropriate ad creative, as well as safeguards for advertisers from inappropriate website content. We have answered the call with Media Guard, the Right Media Exchange's system for automatically detecting harmful applications and viruses in ads and accurately classifying creatives/sites.Stopping the dissemination of destructive ads, and creating objective classification standards that align all buyers and sellers, Media Guard builds trust in the marketplace.<ol><li>Media Guard for Publishers protects sites and their users by scrutinizing and categorizing every single creative in the exchange with an unprecedented level of detail and accuracy, and allowing publishers to accept only those creatives that fall under their criteria. An automated creative tester detects attributes such as Active-X, viruses, and exit pops. Any creative that passes creative tester is reviewed and classified by two human auditors. There are over 160 categories of attributes to help the team classify creatives to the utmost detail.</li><li>Media Guard for Advertisers will protect campaigns by putting sites through the same classification process and ensuring that ads only serve on websites that are targeted by the advertiser. </li></ol>By working with many different parties in the industry to help develop and further refine these products, we're hoping to make Media Guard the industry standard for regulation and control in the exchange.<h3>Contact Us</h3>To find out more about Media Guard, please contact:Amy Kang, 212-710-3617, <script> document.write(hg_em_decrypt2("m1o9c3$5a1i5d6e4m3t2h3g2i9r7^5g0n0a2k5a4"));</script>  http://www.rightmedia.com/content/media-guard153/2,603Fri, 09 Feb 2007 15:03:39 GMTNewspapers Fight Back OnlineRight Media's VP reports in from the Newspaper Association of America's marketing conference with some insight on the industry's future. Hint: Think online and local. http://www.imediaconnection.com/content/13544.aspTue, 13 Feb 2007 4:47:38 GMTWhy the Open Exchange Model is Ideal for Online AdvertisingWhen one considers the introduction of exchange models in other industries such as NASDAQ or eBay, it was a legacy of market friction that eventually paved the way for open exchanges. This evolution occurred in spite of tremendous resistance from those whose revenue models were threatened.http://www.dmnews.com/cms/dm-news/ad-serving/38858.htmlThu, 15 Feb 2007 22:06:15 GMTGet More with No-Cost Ad ServingIs today's ad server call going the way of yesterday's long distance telephone call? Before the mechanical switch came along and put Mabel the long distance operator on permanent vacation, making a phone call outside one's immediate area was a very big deal. Soon electronics and network effect took over, and telecom deregulation opened the door for swarms of competitive carrier networks. Long distance became commonplace and prices began their long tumble down toward zero.http://imediaconnection.com/content/13705.aspFri, 16 Feb 2007 15:13:59 GMTBusiness 2.0: The Quest for the Perfect Online AdOn the Internet today, everybody knows you're a dog. In fact, legions of Internet companies also know your breed, your gender, your age, the neighborhood you live in, that you like pickup trucks, and that you spent, say, three hours and 43 seconds on a website for pet lovers on a rainy day in January. All that data streams through myriad computer networks, where it's sorted, catalogued, analyzed, and then used to deliver ads aimed squarely at you, potentially anywhere you travel on the Web. http://money.cnn.com/magazines/business2/business2_archive/2007/03/01/8401043/index.htm?postversion=2007022615Tue, 27 Feb 2007 16:34:39 GMT3 Steps to Targeting NirvanaThere's plenty of evidence of behavioral targeting's ability to help build brands and drive direct response, as well as add significant value to publishers' excess inventory. And there are lots of good ideas for distinguishing one form of behavioral targeting from another and knowing when and how to apply each. What is less well understood is that the typical campaign requires publishers to burn up a lot of inventory in pursuit of an advertiser's elusive targets. To use an eco-unfriendly illustration, it's like killing an elephant for its ivory tusks and throwing away the rest. http://www.imediaconnection.com/content/13837.aspThu, 01 Mar 2007 14:20:28 GMTRight Media Exchange Revenue Grows 81% in Six MonthsNew York, NY - February 28, 2007 - Right Media (www.rightmedia.com), creator of the Right Media Exchange, today announced that Exchange revenue has increased 81% over the past six months, with 566 billion ad impressions traded during the period. The milestone represents only a partial measure of Right Media's broad, substantial growth since it formally launched the Right Media Exchange last summer. In that period, the company has also seen a 50% increase in headcount, a 49% increase in Exchange membership and an 84% increase in impressions served. Over one trillion impressions have been served on the Exchange since the company launched its auction platform in April of 2005. "All signs point to the fact that the digital advertising market is embracing the exchange model," said Right Media CEO Michael Walrath. "Buyers and sellers on the Right Media Exchange are getting a fair opportunity to develop new relationships, increase scale and drive more value, and they're clearly taking advantage of it." There are currently 127 network, advertiser and publisher members with seats on the Exchange, including Yahoo!, Fox Interactive Media and LookSmart. Exchange members represent over 6,000 buyers and 13,000 sellers. More than 175,000 creatives are currently active in the Exchange. http://www.rightmedia.com/content/right-media-exchange-revenue-grows-81-in-six-months/5,689Thu, 01 Mar 2007 14:34:49 GMTBusinessWeek: Right Media's Big AmbitionsRight Media had hardly moved into its new, bigger Park Avenue office in February before Chief Executive Michael Walrath began thinking about sledgehammering down walls to make more space. Sure, the place was bigger than Right Media's old digs. But Walrath expects business to triple in 2007, and if he's right, some office walls won't last the year.http://www.businessweek.com/technology/content/mar2007/tc20070306_216481.htmTue, 06 Mar 2007 15:34:47 GMTRight Media Names Bill Wise President of Remix MediaNew York, NY -- March 13, 2007 - Right Media (www.rightmedia.com), creator of the Right Media Exchange, today announced that industry veteran Bill Wise has been named president of Remix Media, the media division of Right Media. Wise will guide strategic development and operations as Remix fulfills its promise to deliver unmatched value to online marketers and advertising agencies."Bill has been a leader in the online advertising space for many years," said Michael Walrath, founder and CEO of Right Media. "His executive experience in both display and search advertising provide him with a uniquely valuable perspective on our rapidly changing market. We're thrilled to have him on board." Mr. Wise was CEO of Did-it, the largest independent search marketing firm, from 2005 to 2007. Under his guidance as chief executive, the company grew its presence and revenues tremendously and was recognized by Jupiter Research as a top paid search marketing firm. He joined Did-it following several executive positions at leading online marketing companies, such as DoubleClick, MaxOnline, and Ask.com, now IAC Advertising Solutions. As SVP, Products & Strategy at Ask.com, Mr. Wise was responsible for the integration and strategy of the consolidated product suite within the Ask portfolio: MaxOnline, The Excite Network, and Ask.com Search. Prior to that, he had been Chief Operating Officer for MaxOnline, which Ask.com acquired through its parent company, Interactive Search Holdings. Starting in 2004. Mr. Wise spent five years at DoubleClick in numerous roles, from Director of Financial Planning & Investor Relations to Vice President of DoubleClick Media. He is also a certified public accountant (CPA) licensed in the state of New York."The growth of the Right Media Exchange has been truly impressive, and is a sign of real industry change," said Mr. Wise. "Remix Media has an important role to play in helping brand marketers achieve value in the new world of online advertising. I'm looking forward to helping achieve that mission."Remix Media utilizes auction-based dynamic pricing to empower online marketers to measure and manage successful campaigns that generate online transactions, revenues, conversions and qualified leads. Remix develops custom technology solutions that deliver highly targeted data-driven results to brand and direct advertisers.http://www.rightmedia.com/content/right-media-names-bill-wise-president-of-remix-media/5,694Tue, 13 Mar 2007 18:14:19 GMTWeb 2.0 ExpoRight Media will be at the Web 2.0 Expo in San Francisco, April 15-18. We'll be demo'ing RMX Direct at the Long Tail Pavilion, a dedicated area on the Expo floor. Stop by and talk to Pat McCarthy, Director of Business Development of RMX Direct, a simple solution for managing ad networks that allows publishers to make money from their websites. Find us at Exhibit #14. More info: Exhibit Hours: Monday, April 16th: 4:30 pm - 7pm Tuesday, April 17th: 12 pm - 6 pm Wednesday, April 18th: 10:30 am - 1 pm Visit the Web 2.0 Expo site <a href="http://www.web2expo.com">here. </a> http://www.rightmedia.com/content/web-20-expo/5,695Thu, 22 Mar 2007 15:20:53 GMTMediaPost: Bankrolling the FutureWhen ad technology company Right Media recently planned its first "analyst day," it invited 20 select advisors from Wall Street's top investment banks and research firms to its brand new digs, a sprawling 42,000-square-foot office on Manhattan's Park Avenue. It turned out, though, that the new headquarters wasn't quite big enough to accommodate the 50 analysts who showed up, hoping to hear presentations about Right Media's platform, which allows publishers to auction online ad inventory. A few gatecrashers even had to be turned away at the door. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=57900Tue, 03 Apr 2007 18:02:55 GMTAdMonsters Publisher Forum EU VIII Right Media is a Silver Sponsor of the upcoming AdMonsters Publisher Forum EU VIII in Paris, from April 22 - 25. At the Speed Dating Reception on Monday, April 23, attendees will have the opportunity to speak with Right Media representatives Ramsey McGrory, vice president and Aaron Letscher, director.AdMonsters Speed Dating Reception Monday, April 23, 6:00 pm Visit the AdMonsters site <a href="http://admonsters.org/cn/cn-eu-08.php">here</a>.http://www.rightmedia.com/content/admonsters-publisher-forum-eu-viii-/5,698Wed, 04 Apr 2007 22:04:18 GMTad:tech San FranciscoRight Media is a Bronze Sponsor at ad:tech San Francisco, April 24-26. We will be located in Room 121 (NOTE CHANGE--previously Room 124), Moscone North. Our agenda for the conference is as follows: Tuesday, April 24 2:00 pm - 4:00 pm: Question stop-by: Are you an existing Right Media client with questions about your Exchange experience?  Are you interested in learning more about the Right Media Exchange and its products? Stop by Right Media's VIP room for a chat and to view demos. Wednesday, April 25 11:00 am - 1:00 pm: Question stop-by 2:15 pm - 3:30 pm: Presentation - Mike Walrath - The Pillars of the Right Media ExchangeEveryone's talking about open exchanges. Some call them auction marketplaces, media marketplaces...the list goes on. What does it really mean to be an open exchange? Qualifying it by its tactical components, like its auction mechanism, diminishes it. The Right Media Exchange is built on principles that will transform the industry. Thursday, April 26 10:45 am - 12:00 pm: Presentation - Christine Hunsicker - The Exchange for InnovationThe open exchange is the best place to trade digital advertising. But that only skims the surface of its power. The properties of the Right Media Exchange foster innovation--from open APIs for building on the community to a common platform for all to share and benefit from new technology. 1:00 pm - 2:30 pm : Question stop-by More information <a href="http://www.ad-tech.com/events-SF.asp">here</a>. http://www.rightmedia.com/content/adtech-san-francisco/5,697Mon, 16 Apr 2007 2:13:33 GMTRight Media ProductsWhat’s the best way for you to tap into the efficiency of the open exchange? It depends on who you are and what you need. Access to the wide open community of buyers and sellers in the Right Media Exchange, and the auction methodology that drives it, are constants. Otherwise, there’s a “right” product with the right toolset for you below, each of which can be customized to fit your particular business needs. <table border="0" cellspacing="0" cellpadding="0" width="100%"> <tbody><tr> <td valign="top"><img src="./images/logo_pmx_sm.gif" border="0" alt="" width="100" height="47" /> <a href="/content/products/publisher-media-exchange/2,21">Publisher Media Exchange</a> If you’re a larger publisher with a sales force that’s dedicated to selling premium inventory, PMX is the best way to sell everything else. It’s a dedicated strategy for non-premium inventory that allows you to create your own open exchange—to consolidate the inventory across all of your properties, enable all buyers to automatically compete for every impression and drive more value with less effort.</td> <td valign="top">   </td> <td valign="top"><img src="./images/logo_nmx_sm.gif" border="0" alt="" width="100" height="47" /> <a href="/content/products/network-media-exchange/2,24">Network Media Exchange</a> Networks need to create the best possible environment to put their strengths to work for their clients. NMX allows you to create that environment—your own open media exchange in which your advertisers automatically bid in real-time on billions of impressions, and your publishers automatically auction every impression to thousands of competing buyers. Drive better ROI and generate more revenue for those clients, and everyone wins.</td> <td valign="top">   </td> <td valign="top"><img src="./images/logo_amx_sm.gif" border="0" alt="" width="100" height="47" /> <a href="/content/products/advertiser-media-exchange/2,23">Advertiser Media Exchange</a> While there are solutions on the market that allow for centralized campaign management, none bring the true, automated global optimization of AMX. Create your own open media exchange by consolidating and managing all of your media buys on a single auction-based platform. With open access to sellers and a clear, global view of where your best new users lie, you get the most out of every ad dollar you spend.</td> </tr> </tbody></table> <a href="/content/products/rmx-direct-for-publishers/2,22">Direct Media Exchange for Publishers</a> Selling most of your inventory through networks? Direct Media Exchange is a simple, efficient way to manage that business—a tool that allows you to auction your inventory on the Right Media Exchange, make your other ad networks compete for each impression on a level playing field, and maximize ad revenue. <a href="http://www.remixmedia.com" target="_blank">Remix Media Network</a> Remix Media, a division of Right Media, operates one of the largest online ad networks for advertisers with direct response goals. By utilizing dynamic pricing across an auction-based platform, Remix Media empowers online marketers to achieve superior campaign performance and run successful campaigns that generate online transactions, revenues, conversions and qualified leads. <a href="/content/products/apis/2,25">APIs</a> Having an open, accessible exchange is a core mission. We want you to bring your innovation -- your differentiation -- to the community. In order to make it as easy as possible for you to hook into us, we've released some APIs that will help us work together. <a href="/content/products./media-guard/2,603">Media Guard</a> The industry has repeatedly called for better protection for publishers and their users from harmful and inappropriate ad creative, as well as safeguards for advertisers from inappropriate website content. We have answered the call with Media Guard, the Right Media Exchange's system for automatically detecting harmful applications and viruses in ads and accurately classifying creatives/sites.  http://www.rightmedia.com/content/right-media-products/2,20Mon, 16 Apr 2007 14:55:48 GMTDirect Media ExchangeWe know this is a unique tool and a new way of valuing impressions, so we’ll address some concerns you may have:I already have my own ad server. How do I work with Direct Media Exchange? You don’t need to stop using your ad server. Direct Media Exchange tags can be put into your ad server to allow it to manage and optimize your ad network relationships.  Or, Direct Media Exchange can replace your ad server entirely as it also has the ability to serve any unique advertisers you may have and provides geotargeting and frequency capping of campaigns.My top ad network pays me a great eCPM. Does working with Direct Media Exchange hurt this? Not at all. Direct Media Exchange networks will only serve ads if they can pay more than your top network.  There is no risk and nothing to lose by using Direct Media Exchange to control your ad networks.I have a daisy chain or I weight my networks. How will Direct Media Exchange be better? Using daisy chains or weighting networks doesn’t allow you to sell every impression for what it’s truly worth. In a daisy chain, the top network in your chain gets to decide what inventory they’d like to fill, and no other network is even given the chance to pay more.  The same problem occurs with weighting networks or allocating inventory by percentages--the network that gets the impression gets to decide what they’ll pay and keep the impression.  Direct Media Exchange opens up every impression to competition--Direct Media Exchange networks bid for every impression in real time; if they have advertisers who will pay more than your current ad networks, they get the impression and you maximize revenue.If I’m working with so many networks, how do I make sure I’m showing ads appropriate for my site? Direct Media Exchange networks only serve ads that have been audited by Media Guard, which uses both automated and human testing to ensure that you only get ads that fit the criteria you’ve determined for your site.How do I get paid? Each Direct Media Exchange network will pay you directly, and any network you add in yourself will still be responsible for paying you.I already work with networks using Yield Manager as their ad serving platform. How do I keep working with those networks? Eight of those networks can be instantly applied for in Direct Media Exchange and they’ll accept your application and the ads will start coming.  If you were working with a network on Yield Manager who isn’t an Direct Media Exchange network, you can add them in Direct Media Exchange through the Link tab by entering your username and password for that network.Can I use Direct Media Exchange as a default to other networks? Yes, you can, but we recommend using Direct Media Exchange to compete with the top of your chain and allow Direct Media Exchange networks to bid higher than your top network.  Direct Media Exchange will only make you more money.How much work does it take to set up and implement? Not much at all. Direct Media Exchange was built to be a painless setup process where you can be setup, apply to Direct Media Exchange networks, and add in your own ad networks to compete all within a few minutes.  It’s a free application with no risk.You say this is free. Are there any hidden costs? No, this is a free tool for publishers, and you can try it out at your own pace without risk.http://www.rightmedia.com/content/direct-media-exchange/2,632Mon, 16 Apr 2007 14:58:00 GMTPublishersLet's say you buy tickets for the Super Bowl because it appears that your team simply can't lose. Then they choke in the playoffs and suddenly you're stuck with a couple of Super Bowl tickets you no longer want. How do you sell them? Email your friends? Contact a ticket broker? Not anymore. You want to get as much as you can for those tickets? You put them up on eBay. Open competition drives up their value, and you sell them for as much money as possible.The same applies to selling your ad inventory. Put it in the hands of one large broker and you have no idea if you're making as much as you can on every impression. That ad network picks buyers for your inventory based on its own needs, and arbitrarily determines its value as a result. By contrast, auction every single impression in an open marketplace and you guarantee that the buyer who is willing to pay the most for an impression can access and bid for it. Competition determines who buys your inventory--the market determines its true value.<img src="./user/jpg/iruv_rm_website_infographic_pub.jpg" alt="" width="583" height="252" /> Regain that certainty and control as a publisher on the Right Media Exchange. Whether you're a huge conglomerate of sites with a giant sales force or a one-person show, the same principles apply. If an ad impression can't be sold at a premium, auction it in the exchange. Thousands of buyers openly compete for it in real-time and drive up its value. You sell the impression to the highest-paying advertiser automatically, and maximize revenue with minimal effort.Add the protection of <a href="/content/./media-guard/2,603">Media Guard</a>, the exchange's ad regulation and classification system that keeps potentially harmful ad content away from your users, and you're managing inventory with complete efficiency.We have two different products for publishers. If you're looking for an easy way to manage your networks and generate more competition for your inventory, try <a href="/content/Products/2,22">Direct Media Exchange</a> . If you're a large publisher and need a solid strategy for consolidating and managing your non-premium business, try <a href="/content/Products/2,21">PMX</a> .http://www.rightmedia.com/content/publishers/1,3Mon, 16 Apr 2007 15:21:59 GMTRight Media Brings Community Forums to ExchangeSan Francisco, CA - April 24, 2007 - Today at the ad:tech conference in San Francisco, Right Media (www.rightmedia.com) announced the integration of community forums into the Right Media Exchange. The new capability allows all Exchange members to communicate directly with each other and share information, bringing more value to the Exchange community.Right Media Exchange Forums follow the successful model already established by the company's Direct Media Exchange (formerly RMX Direct) solution. In both cases, members have a simple mechanism for distributing information about operating successfully on the Exchange, developing new relationships, asking other community members questions, staying up-to-date on new initiatives and more. "Publishers in the Direct Media Exchange community have used forums for everything from helping to drive product development to educating each other instead of going to Right Media staffers," stated Pat McCarthy, who spearheads the development of Direct Media Exchange. "They're an amazingly helpful tool." "Forums are the latest in a series of features designed to bring the Right Media Exchange community together," said Right Media President and COO Christine Hunsicker. "Whether members are looking for tips on effective targeting or trying to get a feel for a potential business partner, forums open the lines of communication and expose information to the marketplace, which benefits everybody." Right Media will be adding content to the forums frequently, addressing member questions, soliciting feedback and encouraging discussion on best practices for success in the interactive advertising market. For more information on the community forums and the Right Media Exchange, visit Right Media at ad:tech San Francisco in Room 121, Moscone North, Moscone Center. http://www.rightmedia.com/content/right-media-brings-community-forums-to-exchange/5,699Tue, 24 Apr 2007 15:44:22 GMTYahoo! Announces Agreement to Acquire Right Media, Largest Emerging Online Advertising ExchangeSUNNYVALE, Calif., April 30, 2007 - Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that it has entered into a definitive agreement to acquire Right Media Inc., creator of the Right Media Exchange. The acquisition of Right Media will build upon Yahoo!'s leadership in online advertising and is a key step towards executing the Company's long-term strategy to transform how online advertisers connect to and engage with their customers - both on and off the Yahoo! network. Under the terms of the agreement, which follows Yahoo!'s 20 percent strategic investment in Right Media in October 2006, Yahoo! will acquire the remaining equity interest in Right Media for approximately $680 million. Shareholders will be paid in approximately equal parts cash and stock, and Right Media options and similar equity awards will be assumed by Yahoo!."The acquisition of Right Media will further Yahoo!'s goal to create the industry's most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising," said Terry Semel, chairman and CEO of Yahoo!. "This acquisition is an important step in our long-term vision to build the industry's leading advertising and publisher ecosystem. We believe that Yahoo!'s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself."The Right Media Exchange is the industry's largest emerging online advertising exchange, and as publishers increasingly turn to exchanges to monetize their ad inventory, this acquisition will help Yahoo! establish a leading position in this large, attractive and fast growing segment of the online ad market. "We share Yahoo!'s vision of a more empowered marketplace, where efficiency, transparency and accountability in online advertising become the norm," said Michael Walrath, CEO and founder of Right Media. "We are very excited by the prospect of becoming part of Yahoo!, the market leader in display advertising, as it looks to revolutionize the media buying and selling landscape.""Yahoo! is the largest online publisher and one of the leading ad networks on the web, and we believe it is in our strong financial interest to make sure there is a widely adopted, neutral, frictionless exchange that enables publishers and advertisers to benefit from a basket of the best solutions rather than having to accept a single solution from one of the larger players," said Susan Decker, head of advertiser and publisher group and CFO of Yahoo!. "Furthermore, as the industry's partner of choice and as a leader in both search and display advertising, we believe that we are well-positioned to rally the industry support to make the promise of Right Media a reality for the entire digital media community."Open Exchange Will Benefit Advertiser, Publishers, and Yahoo!Right Media's open exchange will facilitate a frictionless model where buyers have equal opportunity to engage with the largest, most valuable audiences and to extract the maximum value from their campaigns and sellers can access an enormous pool of advertisers and foster competition for their inventory to maximize revenue. Yahoo! will increase its participation in the Right Media Exchange both as a buyer and seller to help increase liquidity in the exchange while empowering publishers and advertisers to generate more value for themselves within this vibrant marketplace.An open exchange will provide tremendous opportunity for advertisers, publishers, advertising networks, and for Yahoo!:• Advertisers will have greater inventory and audience options from Yahoo! and other participants in this exchange, as well as increased control and visibility into the buying process. • Publishers will be able to bundle their own ad inventory with Yahoo!'s inventory and the exchange's inventory - thereby boosting demand and generating the highest returns for each ad placement. • Advertising networks will reap the same benefits as advertisers and publishers, and additionally, the exchange will benefit those ad networks with unique value propositions, giving them an opportunity to compete with the largest players, thanks to reduced friction and increased transparency. • For Yahoo!, this more open approach will allow the company to increase liquidity, allow advertisers to more efficiently ascertain the true value of display ad inventory, and generate greater returns for Yahoo!'s own display inventory. It will give Yahoo! a new channel and inventory for excess demand and provide an opportunity to derive more value from non-premium inventory.As the largest online publisher and one of the leading ad networks, Yahoo! can help drive additional participation in Right Media's open exchange and ensure a level playing field for all parties. http://www.rightmedia.com/content/yahoo-announces-agreement-to-acquire-right-media-largest-emerging-online-advertising-exchange/5,703Mon, 30 Apr 2007 16:06:02 GMTAdvertiser Media ExchangeHere is what we know (and love) about large direct response advertisers:<ul><li>You represent many of the highest spending companies in online marketing.</li><li>You're driving more real, economic value than any constituency of online marketers in the industry.</li><li>Metrics rule.  ROI is the valuation method for your Ivy League educations (and if you don't have one, it was an ROI-driven decision - we know).</li><li>Because ROI is king, you have had to build precise tools to accommodate out-dated, media-selling platforms.</li></ul>You built around it in the past; invested countless people-hours and dollars developing a work-around for the inefficiency of buying from networks and publishers. Disparate seller platforms made it impossible to govern user exposure and ensure your offers weren’t competing against themselves.  Closed networks limited transparency and control. Guaranteed, rate-card buys meant value-less impressions going to the wrong offers. Seller workflows required the same ad ops functions be repeated across buys.  Too much inefficiency seeped in, too much overhead investment was required, and ROI was depressed for too long. The open, auction-based media exchange is the natural evolution of media buying. What does that mean? Well around here, we’re talking <a href="http://blog.rightmedia.com/?p=4092" target="_blank">revolution.</a> But in a nutshell, we’ve organized hundreds of sellers in an open exchange that eliminates friction and inefficiency for the Buyer. Welcome to the Advertiser Media Exchange (AMX). <img src="./images/logo_amx.gif" alt="" width="190" height="64" />AMX enables large direct response advertisers to build their own personalized exchange of media sellers. Tap into a pipeline of 2B impressions traded daily, choose what you want, when you want and drive step-function ROI improvement. AMX gives you maximum control, while minimizing the steps and overhead traditionally required to get your deals up and running.  Your ROI.  First.   Auto-optimize in an auction. No more captive dollars. All sellers are treated equal. Spend goes where your ROI is maximized in real-time.Eliminate duplication.  Protect your brand. Your entire portfolio of offers can compete elegantly.  No more inter-offer competition or user over-exposure. The right impressions go to the right offer. Through <a href="/content/products./media-guard/2,603" target="_blank">Media Guard</a> categorization and auditing, protect your advertisers / offers from objectionable sites.Increase your reach.  Gain economies of scale. Increase your number of partners by 2-3x. No additional steps. No additional overhead. No more sacrificing ROI for volume. Increase your offer portfolio. Take advantage of the platform and monetize 100% of your offers. Reduce the steps. 100% automation. Setup your offers once for all future buys.Take control. Dictate your ROI. Build your exchange.  And may the best seller win your dollars.<h3>Feature Set </h3><ul><li>Fully customizable offer and media buying management interface</li><li>Robust exchange builder capability</li><li>Intuitive reporting, dashboard and alert tools</li><li>Bulk offer / creative uploader </li><li><a href="/content/products./media-guard/2,603" target="_blank">Media Guard</a> <a href="/content/products./media-guard/2,603" target="_blank"></a>protection</li><li>24 hour support</li><li>Your own auction platform</li><li>Fully customizable rule-set</li><li>Auto optimization</li><li>Query-string targeting</li><li>Dedicated account management</li><li>Open <a href="/content/products/apis/2,25" target="_blank">APIs</a> —integrate billing system, targeting technology, user data, etc</li><li>Post-click / Post-impression tracking</li><li>Remarketing</li><li>Instructor-led training and ongoing education via eLearning, web and live conferences</li></ul><a href="/content/company/contact/6,66">Contact us</a> http://www.rightmedia.com/content/advertiser-media-exchange/2,23Wed, 02 May 2007 13:34:28 GMTAdAge: The Right Media MastermindIt's a simple idea, really: Nonpremium ad inventory can be worth more by increasing the odds buyer and seller find each other in an open, real-time market. It's one that made Michael Walrath's Right Media worth more than $850 million to Yahoo, which recently acquired the 80% share of the company it didn't already own (Yahoo spent $40 million on a 20% stake last year). http://adage.com/digital/article?article_id=116605&search_phrase=right+mediaMon, 14 May 2007 18:44:59 GMTMembers of the Right Media ExchangeGive and you shall receive. The Right Media Exchange is a community of businesses, each of which brings its own unique value to the marketplace. As each new publisher, ad network, advertiser, agency and technology provider joins the exchange, the exchange becomes more valuable to each of its participants. There are over 200 members feeling the power of that dynamic right now. If you’re ready to add value to the community, a world of benefits awaits you: -    Open, direct access to buyers and sellers and their supply and demand -    Easy linking to new business partners -    Media Guard™ protection from unwanted, harmful ad creative and websites -    Open APIs for integration of your own systems, technologies and data -    The ability to create your own white-label exchange -    Intuitive, customizable interface -    Customizable reporting -    Custom implementation teams -    Dedicated account management -    24 hour support and more <a href="/content/RMX%20Members/4,42">Become a member of the RMX</a> Member Successes<table border="0" cellspacing="0" cellpadding="0" width="532"><tbody><tr><td valign="top"> <img src="./user/gif/RpX0_logo-looksmart.gif" alt="LookSmart" title="LookSmart" width="144" height="41" /></td><td valign="top">      </td><td valign="top">LookSmart was leaving 20% of their inventory unsold, allocating it in bulk to a daisy chain of three ad networks. Once they started auctioning every unsold impression in the Right Media Exchange and forcing all buyers to compete for every impression, LookSmart eliminated unsold and increased the network chain's eCPM by nearly 400% overnight.<a href="/content/rmx-members/looksmart-case-study/4,606">Read Success Story</a></td></tr><tr><td> </td><td> </td><td> </td></tr><tr><td valign="top"><img src="./user/gif/uvAm_logo_tickle.gif" alt="Tickle" title="Tickle" width="115" height="41" /></td><td valign="top"> </td><td valign="top">Never considering non-premium inventory valuable enough to merit its own strategy, Tickle simply offloaded those impressions to ad networks. As a result, they undersold a tremendous amount of inventory and had a difficult time scaling their business. They found PMX, the only dedicated, automated system for managing non-premium inventory on the market, scaled their business without increasing overhead, and increased non-premium revenue by 771%.<a href="/content/rmx-members/tickle-case-study/4,605">Read Success Story</a> </td></tr></tbody></table> http://www.rightmedia.com/content/members-of-the-right-media-exchange/4,40Tue, 12 Jun 2007 14:02:01 GMTEric David: Unifying Server-Side and Client-Side Input ValidationSecurity basics dictate that all user input must be validated on the server-side, and usability logic says that client-side validation provides a better user experience. This article, written by Eric David, will equip you with the tools needed to create a central validation library to simultaneously handle both front and back-end validation.http://www.phparch.com/issue.php?mid=104Tue, 12 Jun 2007 21:57:32 GMTBrand Or Commodity? It Takes Two (Types Of Inventory) With Google selling other media and advertisers testing an eBay-powered national TV marketplace, some publishers worry that automated, auction-based ad systems may be out to replace the brand ad sales executive. There are many reasons why this won't happen, regardless of whether these high-profile efforts are successful. But this doesn't lessen the need for both media sellers and advertisers to start thinking about separate strategies for inventory used for branding and inventory best used for achieving performance objectives such as efficient reach or "cost per whatever" (hat tip to Dave Smith, Mediasmith).http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=61990Wed, 13 Jun 2007 14:59:05 GMTPublisher Media ExchangeMy dad taught me always to use the right tool for the job. He would no sooner drive a nail with a screwdriver than you would intentionally give dollars away with every ad you serve. There's no reason to waste time, energy and money when a better solution is at hand.If you’re one of the major web publishers who unwittingly lets millions of dollars leak out of your ad server every day, you're not alone. By using tools designed for yesterday's web, and relying on networks that serve themselves first and customers last, many experienced publishers have ceded control over precious inventory. We see it all the time.That all changes when you manage your non-premium inventory inside your own Publisher Media Exchange. For example, we know a publisher whose dozens of owned and affiliated sites have non-premium impressions accounting for ten to 80 percent of a given site's total inventory. Once the publisher pooled these impressions in its own white-label media exchange, it could auction every one to the highest bidder. Competition for available inventory intensified, and now every impression gets sold at CPMs that rise every month. Instead of having sales executives at each site worrying about non-premium inventory, a few people now manage those business relationships, as well as traffic and manage all of the publisher's non-premium ads. The sellers could refocus entirely on high-value deals and sponsorships. <img src="./images/logo_pmx.gif" alt="PMX" title="PMX" width="190" height="64" /> The Publisher Media Exchange (PMX) enables you to consolidate non-premium inventory in your own exchange. With your own auction-based sales program, your current networks and direct advertisers compete for every impression in real-time. But you can also easily link to hundreds of partners already buying media in the Right Media Exchange (RMX). The results are dramatic for large publishers:More revenue, less effort Competition for every impression drives up inventory value. You serve the highest paying deal on every ad call automatically.More demand for your inventory Let your current advertisers and networks bid for your available impressions along with partners from a vast community of buyers in the Right Media Exchange. Watch demand skyrocket!Premium sales protection There's no channel conflict when you keep non-premium sales completely separate from your brand sales efforts. PMX is a self-contained sales program with its own methodology.Brand protection Get only the ads you want with <a href="/content/products./media-guard/2,603">Media Guard</a> protection. Right Media created the industry's only comprehensive system for auditing tens of thousands of ad creatives to keep unwelcome ads out and protect the integrity of your brand.<h3>Feature Set</h3><ul><li class="MsoNormal">Your own auction platform</li><li class="MsoNormal">Fully customizable rule-set</li><li class="MsoNormal">Auto optimization</li><li class="MsoNormal">Query-string targeting </li><li class="MsoNormal">Linking in the Right Media Exchange</li><li class="MsoNormal">Rich Media</li><li class="MsoNormal">Fully customizable reporting</li><li class="MsoNormal">Dedicated account management</li><li class="MsoNormal">Complete trafficking / workflow </li><li class="MsoNormal"><a href="/content/products./media-guard/2,603">Media Guard</a> protection</li><li class="MsoNormal">Workflow toolset</li><li class="MsoNormal">Open APIs-integrate billing system, targeting technology, user data, etc</li><li class="MsoNormal">Post-click / Post-impression tracking</li><li class="MsoNormal">Remarketing</li><li class="MsoNormal">24/7 support</li><li class="MsoNormal">Instructor-led training and ongoing education via eLearning, web and live conferences</li></ul><h3>Contact Us</h3>If you’re ready to start earning more revenue with less effort, and your current non-premium inventory volume is at least 100-million impressions monthly, please <a href="/content/company/contact/6,66">contact us</a>.http://www.rightmedia.com/content/publisher-media-exchange/2,21Thu, 14 Jun 2007 21:20:18 GMTDirect Media ExchangeDaisy chains. Weighting. Percentages. Random. Allocating your ad inventory to multiple ad networks has not been an easy process. It hasn’t been so efficient either—how do you know that the ad network serving the ad for each impression is the one that will pay the most?  Our group—the Direct Media Exchange publisher group—has worked for over a year studying these problems and building a solution that works for everybody from personal bloggers to large publishers: <a href="https://direct.rightmedia.com/">Direct Media Exchange</a>. The concept is simple: an automated system that allocates every impression to the buyer who can pay the most for it is going to spare you the headache of inventory management as it maximizes your ad revenue.<img src="./media/gif/dmx_logo.gif" alt="" width="190" height="64" align="left" />   Direct Media Exchange is a publisher tool that allows you to auction your inventory on the Right Media Exchange, make your ad networks compete for each impression, and manage your overall ad network relationships. Direct Media Exchange specifically allows you to: Increase your ad revenue Direct Media Exchange networks only serve one of their deals when they can pay more than any other networks you are working with.  Direct Media Exchange networks serve only CPM campaigns so there is no risk for publishers! Simplify your ad network management Allowing the Direct Media Exchange auction to manage your inventory instead of using an inefficient inventory allocation method such as chaining or weighting not only earns you more revenue, it simplifies the management of your networks. Direct Media Exchange continues to save you time by having reporting and management features all in one tool, and you only need to work with one set of tags on your website. Protect your site <a href="/content/products./media-guard/2,603">Media Guard</a> protects your users from misclassified creatives or ads with spyware, ActiveX and other threats. Gain knowledge Participate in our publisher community and interact with our Direct Media Exchange network management experts. <h3>Direct Media Exchange Features</h3><ul><li>Fast, easy access to Direct Media Exchange networks: Accelerator, Adtegrity, CPX Interactive, Directa Networks, Oridian, Right Media, and Rydium</li><li>Bid price, frequency, and geotargeting controls for optimal ad network delivery</li><li>CPM campaigns (for which you’re paid for every ad impression from Direct Media Exchange networks)</li><li>Option of accepting CPC/CPA campaigns </li><li>Powerful reporting that allows breakdowns by advertisers, sizes, and geography</li><li>One set of tags on your site for easy management</li><li><a href="/content/products./media-guard/2,603">Media Guard</a> protection</li><li>Publisher forums, a blog, and more</li></ul> <h3>Get Started Now </h3> If you’re ready to start managing your networks with total efficiency and earning more ad revenue, please visit the <a href="http://direct.rightmedia.com/">Direct Media Exchange website</a> to sign up to request a beta invitation, or <a href="/content/company/contact/6,66">contact us</a>. <a href="mailto:pmccarthy@rightmedia.com"></a>http://www.rightmedia.com/content/direct-media-exchange/2,22Thu, 14 Jun 2007 21:28:55 GMTNetwork Media ExchangeEach of you has your own special sauce—that thing that sets your network apart from the pack—from great behavioral targeting, to search re-targeting, to specialization in a particular category. What you’ve been missing is the optimal environment to put that strength to work for your clients. An open exchange is that environment. It gives all buyers and sellers wide open access to media so there’s never a lack of supply or demand. It brings transparency and eliminates friction because everyone operates on the same platform. It automatically optimizes for both buyer and seller on every ad call because it creates a real-time auction for every impression.  We always thought about our network product strictly as a technology solution; when we sold that product, we sold it as Yield Manager, the actual technology platform, the engine. While that’s obviously one of the most fundamental parts of it, we started to think about the essence of the product differently as we developed and launched the Right Media Exchange. What we really sell to networks is a more logical strategy for running their business—to create this optimal environment for their clients; to, in effect, create their own open media exchange. Say hello to the Network Media Exchange. <h3><img src="./images/logo_nmx.gif" alt="" width="190" height="64" /> </h3>NMX allows you to create an open, competitive marketplace for your advertisers and publishers to trade more efficiently and maximize value. Each buyer in your network has open access to each seller ad impression and can bid for it in real-time. NMX also allows you to tap in to the Right Media Exchange, access a world of new partners, their ad campaigns and inventory. The result:More revenue, less effort Auto-optimization in an auction. Competition drives up the value of inventory. Every impression sold for maximum value.Easy client retention Bidding for every impression relative to their goals, advertisers maximize ROI. Serving the highest-paying ad to every impression, publishers maximize revenue. Limitless supply and demand Access to millions of dollars of campaigns and billions of impressions in the Right Media Exchange.Less friction All participants trade on the same platform.Compatibility Seamless integration of your existing systems.Protection for your clients Media Guard regulation and classification keeps unwanted ads off your publishers’ sites, and keeps your advertisers’ brands from objectionable sites.<h3>Feature Set </h3><ul><li>Your own auction platform</li><li>Fully customizable rule-set</li><li>Auto optimization</li><li>Query-string targeting </li><li>Linking in the Right Media Exchange</li><li>Rich Media</li><li>Fully customizable reporting</li><li>Dedicated account management</li><li>Complete trafficking / workflow </li><li><a href="/content/products./media-guard/2,603">Media Guard</a> protection</li><li>Workflow toolset</li><li>Open APIs—integrate billing system, targeting technology, user data, etc</li><li>Post-click / Post-impression tracking</li><li>Remarketing</li><li>24 hour support</li><li>Instructor-led training and ongoing education via elearning, web and live conferences</li></ul><h3>Contact Us</h3>If you’re ready to start delivering the best possible results for your buyers and sellers, please <a href="/content/company/contact/6,66">contact us</a>.http://www.rightmedia.com/content/network-media-exchange/2,24Thu, 14 Jun 2007 21:41:26 GMTAd NetworksLike any good service provider, an ad network wants to help its clients do business more efficiently. Provide sufficient scale and great optimization to help advertisers get users at the right price, and to help publishers maximize ad revenue, and those clients are with you for the long haul. But the traditional online ad market has made it hard for most networks to deliver those results. Ad networks have always operated as private markets, closing off access to their media and buyer/seller information. It’s been less of an issue for the few biggest players, who have used that privacy to dominate the market. But others have had to figure out a way to fill in their gaps in supply and demand. Their solution—trading with each other—has created new problems.When networks inter-trade, they trade across different platforms, with different pricing structures, counting methodologies and other disparities. Controlling content of ads and sites becomes impossible. Buyers and sellers see discrepancies in reporting. Reconciling payments becomes a formidable task. It’s a market full of friction, and it makes it harder for everyone to do business.Run your network on the open exchange and solve the problem. With open access to all buyers and sellers on a common platform, you no longer have to look elsewhere to increase scale. If, at a given moment, you lack needed inventory, you naturally acquire more in the exchange. Likewise, if you run out of paying ads, buyers are available in the exchange.Share a common platform (with a single counting methodology and set of pricing structures) with other networks, advertisers and publishers, and you eliminate friction. Add <a href="/content/./media-guard/2,603">Media Guard</a> , a built-in regulation system that protects publishers and advertisers from harmful ad content and sites, and you’ve created the perfect environment for your clients to do business efficiently.The few behemoths no longer have to dominate the market. The playing field has been leveled. Now you have the opportunity to prove your value to an enormous community of buyers and sellers. Join the Right Media Exchange, deliver great results to the community, and let that community help you grow your business. http://www.rightmedia.com/content/ad-networks/1,4Thu, 14 Jun 2007 21:45:54 GMTAPIsYou might want to use the APIs to push or pull data and integrate with your SFA processes, or your CRM system, or even your billing system. Or, maybe you want to keep using your customized front-end for trafficking and forecasting. Maybe you've got a great new product idea that you want to build on top of the RMX and distribute to other RMX members.  Having an open, accessible exchange is a core mission. We want you to bring your innovation - your differentiation - to the community. In order to make it as easy as possible for you to hook into us, we've released some APIs that will help us work together.<ul><li>The APIs are available <a href="http://blog.rightmedia.com/category/api/">here</a>. We're constantly adding new functionality, so if you don't see what you need, let us know. </li><li> RMX products use the APIs themselves, so the functionality is extensive and well-tested.</li></ul>Leverage the APIs to differentiate yourself in the marketplace.   http://www.rightmedia.com/content/apis/2,25Thu, 14 Jun 2007 21:47:23 GMTSign up for TrainingThese courses are only offered to current Right Media Exchange clients. After you register, please ensure that messenger@webex.com is added to your spam whitelist. If you haven’t received a WebEx meeting invitation at least twenty-four hours before your course begins please check your spam filter first, then contact training@rightmedia.com to have one resent. <iframe src="/static/training_form.jsp" height="620" width="500" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe> http://www.rightmedia.com/content/sign-up-for-training/3,641Fri, 22 Jun 2007 15:48:13 GMTContactWe're headquartered in New York City and also have locations in London, Eugene, San Francisco and Tallahassee. Right Media Inc. 2 Park Avenue Suite 450 New York, NY 10016Tel: 212-710-3600 Fax: 646-253-0581 Jobs  - <script>document.write(hg_em_decrypt2("m5o6c1$7a0i7d4e4m9t4h3g6i8r0^9s3b1o3j9"));</script> For inquiries about Remix Media (formerly Right Media Ad Network), click <a href="http://www.remixmedia.com/contact-us/">here</a>.<h3>Contact Form</h3> Let us know who you are and how to reach you and we'll be in contact as soon as possible. The more you tell us, the easier it will be to make sure the right person follows up with you. <iframe src="/leads/form_start.jsp" height="950" width="600" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>http://www.rightmedia.com/content/contact/6,66Tue, 26 Jun 2007 15:25:02 GMTYahoo! Announces Completion of Right Media AcquisitionSUNNYVALE, Calif. & NEW YORK--(BUSINESS WIRE)--Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company and Right Media Inc., creator of the Right Media Exchange, today announced that Yahoo!'s acquisition of Right Media has been completed. "We are pleased to have closed our Right Media acquisition so quickly and are excited to welcome Right Media's talented employees to the Yahoo! family," said Jerry Yang, CEO and co-founder, Yahoo! Inc. "We believe Right Media will be a perfect complement to our industry leading advertising tools and capabilities and help Yahoo! continue to transform how advertisers and publishers connect to their target audiences." The acquisition follows Yahoo!'s 20 percent strategic investment in Right Media in October 2006. Under the terms of the agreement, Yahoo! has acquired the remaining equity interest in Right Media for approximately $650 million. "We couldn't be happier than to have found a home with Yahoo!, and look forward to working with Yahoo! as we continue to build the industry's most open, accessible and vibrant advertising ecosystem," said Michael Walrath, CEO and founder of Right Media. Michael Walrath will assume the role of senior vice president of Right Media Exchange, reporting to Yahoo!'s President, Susan Decker.http://www.rightmedia.com/content/yahoo-announces-completion-of-right-media-acquisition/5,709Fri, 13 Jul 2007 15:18:23 GMTA Growing Business to Reflect a Growing Market Increasing numbers of organisations across Europe - networks, publishers and advertisers - are seeking to use our Exchange solutions to deliver value for themselves or their clients. To cope with this ever growing demand for our services, particularly in the UK, a European Headquarters has been established in London. A local presence connects us to the region and helps us support our clients more efficiently. It makes it easier to reach out to potential partners in a timely manner and ensure our offerings reflect the different needs of different markets. And it represents only the start of our international expansion. In addition to its <a href="/content/right-media-exchange/1">fundamental benefits</a> available to all members, the Right Media Exchange offers specific opportunities to online marketers, publishers and networks in Europe: <ul><li class="MsoNormal">Seamless solution for "cross border" traffic Publishers and networks can make their cross border traffic available to advertisers on the Right Media Exchange; advertisers can purchase additional IP targeted inventory from partners via the Right Media Exchange.</li><li class="MsoNormal">Advanced advertiser and publisher controls <a href="/content/products./media-guard/2,603">MediaGuard</a> protects advertisers and publishers from harmful ad/site content and characteristics by scrutinizing every creative and site on the Exchange. Additionally, clients have the ability to control advertising down to the creative and site section level.</li><li class="MsoNormal">Local ad serving For European members, we always serve ads from our local London data centre, minimising latencies. </li><li class="MsoNormal">Local expertise Local talent and expertise is critical to any business's success. Our team receives their training at US headquarters, but they have local needs in mind and years of experience working for or with European online advertising companies.</li></ul>For more information, email <a href="mailto:dscragg@rightmedia.com">Damian Scragg</a> or <a href="/content/company/contact/6,66">contact us. </a>  Address: 5th Floor 125 Shaftesbury Avenue London WC2H 8AD   http://www.rightmedia.com/content/a-growing-business-to-reflect-a-growing-market/6,658Fri, 27 Jul 2007 14:00:04 GMTOverviewWe created an open exchange to help buyers and sellers trade digital media more efficiently. Playing exclusively in the ad network space at first, we realized what the market needed in order to drive that efficiency: <ul><li>a way for all buyers and sellers to connect to each other on a common platform and gain open access to media</li><li>transparency — the ability for those businesses to see the whole market and know that they’re buying or selling every impression for fair market value</li><li>a way for those buyers and sellers to maximize that value automatically, on every ad call, in a real-time auction</li></ul>We launched our open, auction-based platform in April of 2005. As more partners started running their businesses on the platform, a community formed, and the Right Media Exchange was born.Today, more than 20,000 advertisers, publishers and networks trade digital media with total efficiency on the Right Media Exchange. Access to that wide open community of buyers and sellers is a constant. Otherwise, there’s a “right” Right Media solution for you — from the simple exchange access of RMX Direct, to the “build your own exchange” approach of RMX, AMX and NMX, to the Remix Media ad network. Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Eugene, San Francisco and Tallahassee. http://www.rightmedia.com/content/overview/6,60Mon, 30 Jul 2007 16:02:24 GMTEntrepreneur: Finish Line--For VC-backed companies, M&A is usually how the story endsMike Walrath, 32, founded Right Media Inc. in 2003 as a New York-area consulting firm for buyers and sellers of internet advertisements. It wasn't long, though, before he created an online network where buyers and sellers could come together in a real-time internet ad auction. The concept caught on, and in 2005, VC firms started funding the company. After two rounds of venture financing, Right Media sold to Yahoo this spring for about $720 million. "We see this as the next logical step," Walrath says. "We don't talk about this as an outcome or an exit."https://www.entrepreneur.com/magazine/entrepreneur/2007/august/181646.htmlMon, 06 Aug 2007 14:57:25 GMTPrivacy Policy for Right Media's Corporate Site This privacy policy describes how the Right Media corporate website (the “Right Media Site”) collects and uses information from users. This site provides users, primarily consumers, current and prospective customers, and job seekers, with information about our company, products, services, and the ability to contact us for further information.On July 11, Right Media was acquired by Yahoo! and will soon become a part of the Yahoo! network of products and services. Until further notice, information collected by Right Media will continue to be subject to the Right Media Privacy Policy. If you are a user and want to learn more about the privacy principles for our advertising technology ad.yieldmanager.com, <a href="http://content.yieldmanager.com/ym_privacy.html">click here</a>.<h3>What Information Does the Right Media Site Collect?</h3>Personally Identifiable InformationPersonally identifiable information is information that identifies a user as a specific individual, such as a name, email address, mailing address and phone number. The Right Media Site collects personally-identifiable information about users only if a user voluntarily provides that information to the site.  Personally-identifiable information is collected on the Right Media Site in the following instances:<ul>    <li> Contact Us! function.  A site visitor, possibly a consumer, prospective client or job seeker, submits a query to Right Media through the site’s “Contact Us!” function, and provides his or her name, address, email address and/or telephone number so that Right Media is able to respond.</li>    <li> Blog post.  A user posts a comment in the blog section of this site, and elects to submit his or her email address in connection with the posting.</li>    <li> Subscription feed.  A user subscribes to the site’s subscription function by providing his or her email address.  (In this context, the email address is directly forwarded to a Right Media’s subscription vendor.)</li>   <li> Forward to a friend.  A user forwards an article published on this site to a colleague through the “Forward to a Friend” function, in which case the user submits his or her email address and the email address of the colleague.</li>    <li> Inquiry about adware or spyware removal.  A user has an inquiry regarding adware or spyware removal, and submits his or her name and contact information so that Right Media is able to respond.</li>    <li> Yield Manager client.  A current Right Media client accesses the client-only portions of the site by submitting his or her username and password.  (In this context, the user is automatically redirected to the Yield Manager site, my.yieldmanager.com, and the login information is not stored by the Right Media Site.)</li>    <li> Inquiry about the Right Media Network. A publisher submits a request to join the Right Media Network, and includes publisher information such as its contact name, address, email address and/or telephone number.  (In this context, the user is automatically redirected to the Yield Manager site, my.yieldmanager.com, and the request is not stored by the Right Media Site.)</li>    <li> Request for feedback.  From time to time, the Right Media Site may ask visitors for voluntary feedback that will help us improve our site.  In connection with such feedback, you may choose to provide optional name and contact information.</li></ul><h3>Non-Personally Identifiable Information</h3>Non-personally identifiable information includes demographic information (such as age, gender, city or state) and a user’s click stream information.  The Right Media Site collects non-personally identifiable information in the following instances:<ul><li> Log files.  The Right Media Site collects information about users and stores it in log files maintained on Right Media equipment. This information includes non-personally identifiable information that your browser automatically sends whenever you visit this site, including information about your web request, your IP address, your browser type, browser language, date and time of the request.</li><li> Cookies.  A cookie is a small text file that the Right Media Site generates and stores on the user’s computer.  A cookie is associated with a specific site domain, a specific computer and a specific Internet browser program.  The Right Media Site sets a cookie on the user’s machine when a user visits this site in order to analyze the pages or sections of this site that a user visits.  The cookie enables Right Media to evaluate the performance and usefulness of this site by users.   The Right Media Site cookie information is not combined with information from the Yield Manager ad serving cookie.  Neither is the Right Media Site cookie or log file information linked with any PII you may have provided at the Right Media Site.</li><li> Clear pixels.  Clear pixels (also called web beacons and one-by-one pixels) are tiny graphics with a unique identifier, similar in function to cookies, that are used to remember the pages or sections of a site that a user visits.  The Right Media Site uses clear pixels in order to analyze the performance and usefulness of this site.</li> </ul><h3>How Does Right Media Use the Information Collected by the Right Media Site?</h3>Personally Identifiable InformationRight Media uses the personally-identifiable information you provide to respond to your inquiries and requests, and to keep accurate records concerning the services you are requesting through the Right Media Site.<h3>Non-Personally Identifiable Information</h3>Right Media generally uses non-personally identifiable information in aggregated form to help us measure the Right Media Site’s performance and effectiveness, and to improve its usefulness.With Whom Does Right Media Share the Personally-Identifiable Information Collected on the Right Media Site?Right Media does not share the personally-identifiable information that you provide to the Right Media Site with any third party except as outlined below:<ul><li> Subscription feed.  The email address submitted by a user for a subscription is automatically forwarded to Right Media’s subscription vendor.</li><li> Adware or spyware removal inquiry.  If a user submits his or her name and contact information in connection with an inquiry about adware or spyware removal, Right Media may, with the user’s express permission, forward the inquiry and contact information to a third party better able to address the inquiry.</li></ul>Other SharingRight Media may transfer the information it collects on the Yield Manager Site to any successor in interest to Right Media (such as a company that acquires Right Media), or internally to one or more affiliates (such as a corporate subsidiary or parent).  Right Media may also disclose personally identifiable information about a user if it determines that an applicable law, regulation or legal process requires it, or if Right Media determines that it needs to share such information to protect or enforce Right Media's rights or the rights of another user. <h3>What Else Should I Know About Privacy?</h3>SecurityRight Media maintains safeguards to protect the security, integrity and privacy of the PII within our control.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, while we strive to protect your information, please be advised that Right Media assumes no responsibility or liability for disclosure of your information due to errors in transmission, unauthorized third-party access or other causes beyond Right Media’s control.Links to Other WebsitesRight Media does not control the data collection policies of any website linked to the Right Media Site.  If you click on a link or an advertisement, the privacy policy of the website that you link to will govern the collection and use of your information by that website's operators.  Right Media assumes no responsibility or liability for the actions of such third parties with respect to their use of your information or otherwise.<h3>Collection of Information from Minors</h3>The Right Media Site is directed to, and intended for use by, adults only.  We do not knowingly collect personally identifiable information from children under the age of thirteen.  If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen, we will delete such information from our records.<h3>Report Adware and Spyware Problems</h3>Right Media does not control or condone the creation or supply of these ads on your computer.  Occasionally a website or software publisher will bundle our ads with spyware or adware without Right Media's knowledge or consent. In these cases we're doing everything we can to track down who's doing it and put an end to it.Pop-up ads originate from two sources: websites that show pop-up ads to generate advertising revenue; or programs installed on your computer can show pop-up ads. Such ad-enabled programs are very often bundled with freeware/shareware and peer-to-peer sharing programs that you may have downloaded.If you would like help in removing the adware or spyware please contact us using the <a href="/content/company/contact/contact-form/6,642">Contact Form</a>, <a href="/content/company/contact/6,66">e-mail</a> or <a href="/content/company/contact/6,66">phone</a>.Also, in order to prevent this from happening again to you or others, we also request that you send us the click-through URL so that we may find the party responsible for this problem.<h3>Acceptance of Privacy Policy</h3>When you use the Right Media Site, you are accepting the terms and conditions of this Privacy Policy, and Right Media will have the right to use your information as described in this Privacy Policy.  If you do not agree to have your information used in any of the ways described in this Privacy Policy, you must discontinue use of the Right Media Site.  Right Media reserves the right to modify this Privacy Policy at any time, and we will post the date on which the Privacy Policy was last updated.  Your continued use of the Right Media Site after a change in the Privacy Policy will constitute your acceptance of those changes.  If you have questions or concerns about this Privacy Policy, please click here for customer support or write to Right Media at Right Media Inc., Attention:  Privacy Policies, 212 Fifth Avenue, 8th Floor, New York, NY  10010.http://www.rightmedia.com/content/privacy-policy-for-right-medias-corporate-site/6,604Wed, 08 Aug 2007 21:41:06 GMTThe Right Media Training Group<a href="/content/support/training/sign-up/3,641">Training Sign-up Form</a>  Training ScheduleTo sign up for a course, complete and submit the training <a href="/content/support/training/sign-up/3,641">registration form</a>. Some courses are designed specifically for ad networks and publishers - so please choose the relevant course(s) for you. Register early because last minute registrations might not be included in the course invitations.  We also offer self-paced tutorials that are available in the <a href="http://kb.yieldmanager.com/category.php?id=42">Knowledge Base</a> (available to clients with user accounts). Please note: training sessions are offered for Right Media clients only.  Calendar will be updated on the 15th of each month.  Introduction to Publisher Setup for Networks This course provides an overview of how networks set up a publisher in your NMX account. It also reviews key terms and the hierarchy used to organize information about your publisher within the exchange. 9/6 at 10:00 am ET 9/18 at 3:00 pm ETIntroduction to Campaign Setup for Networks This course provides an overview of the components of a campaign, orients you to the campaign screens in your NMX account, and reviews the process for creating a campaign. 9/4 at 3:00 pm ET 9/13 at 10:00 am ETPublisher Media Exchange (PMX) - Getting Started This course provides an overview of the Publisher Media Exchange. It covers the administrative setup of your account and websites. It reviews how to link to business partners in the Right Media Exchange and some important considerations as you develop business partnerships in the Exchange. 9/6 at 3:00 pm ETConversion Pixels: The Basics This course provides an overview of conversion pixels, how they are used for CPA campaigns, and how to set them up in the Right Media Exchange. This course is appropriate for all clients who manage advertiser campaigns. Pre-requisite: Participants should have a working knowledge of managing advertiser line items and creatives in RMX. 9/4 at 10:00 am ET 9/20 at 3:00 pm ETRemarketing with Segment Pixels This course provides an overview of remarketing campaigns and shows how to use segment pixels to set up such campaigns in the Right Media Exchange (RMX). This course is appropriate for all clients who manage advertiser campaigns. Pre-requisite: Participants should have a working knowledge of managing advertiser line items and creatives in RMX. 9/11 at 10:00 am ET 9/13 at 3:00 pm ETDynamic Pricing (dCPM) This course provides an overview of dynamic pricing, how to use and when it's appropriate to use this pricing method. This course is appropriate for clients who are networks. 9/11 at 3:00 pm ET 9/18 at 10:00 am ETTo get more information, please send us an email. Our address is <script>document.write(hg_em_decrypt2("m2o9c2$1a2i8d0e1m3t2h2g7i5r2^8g6n3i4n9i6a2r8t9"));</script>. http://www.rightmedia.com/content/the-right-media-training-group/3,32Thu, 30 Aug 2007 13:55:40 GMTManagementMike Walrath, Senior Vice PresidentMichael founded Right Media in 2003. He was CEO of the company before its acquisition by Yahoo! in July 2007. Guiding and following through on Right Media's vision to create a more open, fair environment for online advertising, Mike helped to transform the industry and introduce a new sector: the exchange marketplace. The Right Media Exchange's 145+ members--advertisers, publishers, networks and technology providers--have an equal opportunity to connect directly to new partners, trade more efficiently and bring a new level of control to their businesses.Mike had a successful career at DoubleClick (and later MaxWorldwide) where he was director of direct marketing and SVP of strategy and development. In 2001, he was responsible for the creation of DoubleClick Direct, the company's direct marketing offering. Mike was awarded the Ernst & Young Entrepreneur Of The Year® 2007. He spends his non-business time enjoying his family and an occasional golf game. He has a B.A. in English from the University of Richmond.  Christine Hunsicker, Vice President, Business OperationsAs vice president of business operations, Christine guides the business strategy, and its tactical implementation, for the Right Media Exchange. She joined Right Media in 2003 and served as its president and COO before its acquisition by Yahoo! in July 2007. Christine helped turn the company's vision into a sustainable business--it has grown from 12 to 225 employees and from 0 to 145 customers during her tenure. Prior to joining Right Media, Christine was vice president of marketing and business development at Cetova Corp and was a strategic financial analyst at Plural, Inc. Christine plays field hockey and serves on the U.S. Field Hockey board of directors, which governs the U.S. Olympic team. She has a B.A. in English Literature with a minor in Medieval Studies from Princeton University.  Denise Colella, Vice President, InternationalDenise joined Right Media in January of 2007 to develop and execute the company's international expansion strategy. Prior to joining Right Media, Denise was VP of product operations for Blackfoot Inc. Before that, she spent almost seven years overseas with DoubleClick, most recently as director of international operations, Abacus. Before returning to the US in 2006, Denise lived in London for two years and Japan for ten years. She is fluent in Japanese and has a passion for travel and scuba diving. Denise has a Masters in Computer Systems Management from University of Maryland and a BS in International Business Management from Villanova University.   Hillary Smith, General CounselAs general counsel, Hillary manages Right Media's global legal affairs, a role to which she brings a wealth of both legal and industry expertise. Prior to joining Right Media, she was the general counsel, SVP and corporate secretary of DoubleClick Inc. She began her legal career at Paul Weiss Rifkind Wharton & Garrison following a federal district court clerkship in the Eastern District of New York. Hillary was honored in 2004 by the New York County Lawyers' Association as one of the Outstanding Woman of the Bar. She obtained her J.D. from Cornell Law School. A Montana native, Hillary received her bachelor's degree in History from Montana State University.  JP Singh, Technology, Fellow   Chris Mahl, Vice President, Worldwide Sales and Serviceshttp://www.rightmedia.com/content/management/6,61Tue, 04 Sep 2007 18:03:54 GMT