In today's evolving market, it is no longer adequate for an ad server to only fit one business model. It has to support all aspects of the display marketplace - premium, performance and network. The Exchange platform was built to meet all of these needs. Premium publisher? Developing a network? Advertiser looking to increase ROI? Network looking for advanced data capabilities? The Exchange platform is a single solution for myriad scenarios.
Capabilities:- Premium/guaranteed decisioning
- Auction-based decisioning for non-premium
- Efficient trafficking workflow
- All pricing types, including dynamic CPM
- Customizable reporting capabilities
- Full targeting capabilities
- Auto-optimization of campaigns, ad placements, and creative
- Rich media trafficking
- Data enablement solutions (Behavioral Targeting, Audience Re-targeting)
- Centralized demand management
- Integrated yield management
- Globally distributed architecture
- Unsurpassed capacity and scale
- Open APIs for automation & integration
